As EGR Nordics draws closer, the global iGaming industry is turning its attention to the highly competitive and engaged Nordic market, where more operators are looking to enter the space—especially amid growing speculation about potential regulation in Finland.
Whether you're entering a competitive new region or enhancing an existing iGaming operation, the support of a well-established provider can make a critical difference for both online and retail channels.
Glitnor and Altenar have built a mutually beneficial partnership in the Nordic region, grounded in a shared commitment to fairness, simplicity, reliability, flexibility, and stability.
Altenar’s Commercial Account Manager, George Mavridis, shared his thoughts on the partnership and the evolving potential of the Nordic region: “We’ve been fortunate to collaborate with Glitnor since 2018 as their sportsbook provider in highly competitive markets like Sweden and Finland. Our technology and strategy have been designed around the regulatory framework. Despite various restrictions—especially in Sweden—the Nordic market continues to grow in terms of marketing and betting regulations. We’re closely monitoring regulatory developments in Finland and are confident in our readiness for what comes next.”
We also spoke with Glitnor’s Sportsbook Manager, Tomas Bodell, who offered valuable insight into why the company chose Altenar’s sportsbook and what he sees ahead for the Nordic region.
Discover Tomas’ full interview below.
As industry veterans, what drew Glitnor to the Nordic countries?
“The individuals who founded Glitnor have a long and successful history of building and promoting brands in the region.”
“We have deep market knowledge and are skilled at navigating Sweden’s clearly defined legal landscape, along with leveraging established payment solutions.”
As a highly trusted brand in the Nordics, why did you choose Altenar’s sportsbook solution?
“Their sportsbook offering aligns perfectly with our casino brand’s values: fairness, simplicity, and reliability. Altenar provides a well-designed, competitive selection of popular sports and markets.”
“They also offer a complete package that includes product development, risk management, and support at a reasonable cost. Most importantly, they are responsive to our localization requests.”
What is the potential of the Nordic region, and how has it evolved in recent years?
“To succeed in the Nordic market—which is relatively small in population but extremely competitive—we need to fine-tune our product and provide the best possible customer experience.”
“Even with intense competition, the market is stable and backed by a long-standing tradition of engagement with casino and sports betting.”
What excites you most about the Nordic region in 2024?
“We’re keeping a close eye on the ongoing regulatory discussions in Finland, which could significantly shape the future of the industry in the region.”
Learn more about Altenar at altenar.com, and explore Glitnor’s offerings by visiting their official website today!
