Altenar, a sportsbook software provider, understands the importance of responsible gaming and safer play across the entire iGaming industry. When these tools and infrastructures are in place, gaming, betting, and gambling can offer enhanced excitement, enjoyment, and overall entertainment.
However, encouraging your players to engage with or use responsible gaming tools can be challenging, as players are often used to gaming in a highly personal and independent manner. So, what can operators like you do to promote responsible play?
In an article¹ published in August 2022, a theorem was proposed suggesting that offering loyalty program rewards to players for using responsible gaming tools significantly increased their willingness to adopt safer gaming practices.
This not only raises awareness of responsible gaming but can also boost customer satisfaction and strengthen brand loyalty.
Loyalty programs that reward the use of responsible gaming tools could include the following:
- Access to bonuses
- Early access to new content
- Offers and incentives like cashback or cash-out options
- Paid loyalty programs where players receive monetary rewards for engagement
- A points-based system where rewards are earned based on time spent online
This is a brief example of how loyalty programs can potentially increase player engagement with responsible gaming tools while also boosting customer loyalty to your brand.
Want to learn more about Altenar, a sportsbook software provider, and how the team can support your sports betting journey? Contact the team today.
¹ Samantha J. Hollingshead, Michael J. A. Wohl, (2022), ‘Loyalty Program Rewards Increases Willingness to Use Responsible Gambling Tools and Attitudinal Loyalty’, International Journal of Mental Health and Addiction (2022).
