Betbazar, the gaming industry’s leading global sales house, has agreed to a deal to supply sportsbook software provider Altenar with next-gen betting products for its clients across Latin America and Europe.
Completed in less than a month, the integration will include products from Betbazar’s exclusive partner BETER, including EsportsBattle Football and Table Tennis Setka Cup Tournaments, available to all Altenar clients.
Already well known across the industry as B2B’s go-to provider of Esports data—used by the likes of Sportradar and BetGenius—Betbazar is set to enhance the services delivered to Altenar with a wide array of next-gen products.
Commenting on the deal, Alex Iaroshenko, CEO at Betbazar, said: "This is an incredibly exciting deal that began as an online correspondence with the goal of building a strong partnership. This agreement with Altenar opens the door for us to expand further in the Latin American market.”
Max Sevostianov, Betbazar’s CCO, added: "While managing the deal with Altenar, I was extremely impressed by the technical officers’ capabilities. Launching a product of this scale was a tremendous achievement for us. It shows that we work extremely well as a team, and I can’t wait to see where that takes us.”
Altenar CEO Stanislav Silin said: "I'm excited to begin working with the Betbazar team. Their products have helped us expand our current sportsbook coverage and deliver new, fast, and engaging content to our clients—content that challenges the status quo by offering a disruptive edge paired with strong business logic. It’s worth noting that we didn’t need to negotiate streaming or data ‘add-ons’—everything was included in the deal, which is exactly what recreational players need: data, odds, and visuals with no hidden fees or extra charges.
“Our partnership is built on trust and dedicated effort from both sides, so I’m confident it will last for a long time.”
As a global sales house, Betbazar specializes in innovative content, odds, and streaming services, as well as advanced AI-driven personalization tools to boost player engagement.
With a client base that includes Bet365, Parimatch, BetVictor, Fortuna, and William Hill, Betbazar has proven essential in driving incremental revenue and digital transformation for the industry's top sportsbooks.
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About Betbazar:
Betbazar is the sports betting industry’s leading global sales house, dedicated to sourcing the market’s top products to deliver unmatched efficiency to operator partners. As a global sales house, it specializes in innovative content, odds, and streaming services, as well as advanced AI-driven personalization tools to enhance player engagement.
With a client list that includes Bet365, Parimatch, BetVictor, Fortuna, and William Hill, Betbazar focuses on next-gen player acquisition and retention—and has been instrumental in driving incremental revenue and digital transformation for the industry's top sportsbooks.
About Altenar
Founded in 2011, Altenar is a leading iGaming software provider inspired by the vision of its customers. Any non-standard request is a reason for our professionals to expand the product's capabilities—adapting it to new markets, audiences, or requirements. This flexibility has made us the preferred partner for licensed operators and has allowed us to share our gaming industry expertise to help grow our clients' operational capacity.
By delivering the best customized solutions in the field of sportsbook iGaming software, we fully understand the value of trust between partners. For that reason, Altenar remains an exclusively B2B company. Altenar's mission goes beyond maximizing profit—we aim to be recognized as the most partner-focused iGaming software provider.
