Altenar's Statistics and Data for the North American Online Gambling and Sports Betting Market
Altenar’s data stretches as far back as 2016 and includes forecasts through 2027, offering a comprehensive look at expected market growth, evolution, and trends.
This compilation presents key data to help you evaluate the kind of success your online gambling and sports betting operation can achieve in North America.
According to Altenar's insights, North America is expected to experience significant growth over the coming years. This trend is fueled in part by broader access to high-speed internet and increased legalization of online gambling across more U.S. states—particularly with the rising popularity of NBA betting.
The future looks bright for current operators and new entrants aiming to expand into North America.
From 2016 to 2022, North America's market revenue jumped from $7.11 billion to $13.56 billion. While impressive, the projected growth to $24.03 billion by 2027 underscores the region’s accelerating potential.
Within this rapid market expansion, it's critical to understand which online gambling verticals are in highest demand in North America.
The data indicates that sports betting will generate the largest share of market revenue from 2016 to 2027—reaching $12.23 billion. This segment is projected to have a compound annual growth rate (CAGR) of 12.6%, outpacing casino, poker, bingo, and other verticals.
A $9 billion increase over eleven years reflects the rising demand and shifting attitudes toward regulated online gambling in North America.
Device usage trends are crucial for optimizing your platform’s experience and aligning it with your core user base.
While desktop remains the top revenue-generating device, mobile is the fastest-growing channel, with a CAGR of 12.5%—compared to 11.6% for desktop. This trend suggests a growing preference for gambling from home and on-the-go.
The graph below highlights how advancements in technology are driving growth and helping operators strengthen their presence across North America.
Some regions are exploring the use of Artificial Intelligence (AI) to support Corporate Social Responsibility initiatives—such as facial recognition technology for enhanced user safety.
Additionally, the adoption of AI and cryptocurrency is expected to further advance online gambling, with transformative technologies projected to fuel substantial market growth.
Among the various verticals in online gambling, sports betting has emerged as the fastest-growing, outpacing casino, poker, and bingo.
The chart below illustrates global revenue growth for sports betting: from $19.01 billion in 2016 to $36.44 billion in 2022, with a projected rise to $64.91 billion by 2027.
This global surge has positioned virtual sports betting as the fastest-growing segment within the online gambling ecosystem.
North America is projected to mirror this growth: increasing from $3.40 billion in 2016 to $6.71 billion in 2022, and reaching a forecasted $12.23 billion by 2027.
This $9 billion increase underscores growing consumer demand for accessible, regulated sports betting experiences.
In 2019, sports betting already held the largest market share across all online gambling segments.
With more U.S. states legalizing online gambling, the market size is expected to grow further—offering continued opportunity for forward-thinking operators.
The North American market is on a strong upward trajectory, and the coming years are set to be a period of exciting expansion and innovation.
