Speaking with Altenar’s Sportsbook Product Manager, Dinos Doxiadis, great insight was given into the provider’s intelligence platform and how this newly instituted and ever-evolving infrastructure will change the face of Altenar’s sportsbook solution and its capabilities moving forward.
Having several useful developments and deployments already under AIP’s (Altenar’s Intelligence Platform) belt, the below interview sheds incredible light on what’s to come and what operators can look forward to with the data-driven platform.
How has your expertise helped to develop the AIP?
“So my expertise—I'm fundamentally a mathematician and a software developer. At Altenar, I function like a product manager. So, I try to solve product problems through the AIP. I manage the product for the Sportsbook, and as part of that, my team and I are trying to create a data-driven product. The first thing we need to solve through AIP are the day-to-day problems we face in the sportsbook, and those relate to many different aspects.”
“I help mitigate and solve the problems related to trading that come from our operators. We need to be able to quickly detect betting abnormalities and traffic spikes for liability control. We’ve also worked on real-time alerts that notify clients when something isn't going as expected.”
“We’re also improving the efficiency of our reporting process. Currently, we can do it through the sportsbook, but it’s not efficient—it takes a lot of time and we can’t customize it as much as we want. That’s where AIP can really be beneficial.”
What recent highlights, deployments, or builds of the AIP excite you most?
“We were able to stabilize our liability report. For us, a liability report means we now have a real-time, very in-depth understanding of what’s happening across our sportsbook and its clients individually, and we’re able to give visibility to our clients.”
“We are starting to build an advanced reporting factory within AIP, and we are now transitioning to a model that can create and handle sportsbook products as we scale the business and our product moving forward. We’re also working on further customization for our clients, their players, and even down to their specific geographic market needs.”
How will the AIP improve Altenar’s current operations?
“The AIP will help us in three different areas.
The first is risk management, with real-time tools like our liability report, intelligent alerting system, and abnormality detection.
The second area is sportsbook performance—for both us and our clients—using settled bet history smartly. By pre-aggregating our settled bets at the event and market levels, we aim to provide efficient, highly detailed insights to clients about their traffic and performance. They’ll be able to better understand betting trends and user behavior, enabling them to make data-driven business decisions. This will also be a powerful tool for our trading team.”
The third area is user segmentation. Using machine learning, we’re training user segmentation models by analyzing betting history along with many other variables. Through this project, we’ll offer better limits, adapt bet delays individually, flag abnormal behavior, and assign an expected monetary value to each user over a fixed period (like two years). We’ll also be able to measure and predict how business decisions—like awarding a bonus—may affect user value and offer smart suggestions to operators.”
What’s even more exciting is that when we have this running, we can feed it into our real-time risk management system and kick off another cycle of improvements across all areas you mentioned, right?
"The AIP has just started delivering major milestones, and we’re still finalizing the infrastructure design to make all this a reality. We need an infrastructure with separate components that can scale with our business. Fortunately, we have a fantastic team building this system, and a top-notch group of data scientists to handle the rest. At this point, I believe we’ll have a great, great intelligence platform.”
Want to discover more about Altenar and its pioneering technologies? Contact the team today to learn how to harness its sportsbook for your growing sports betting and iGaming business!
