It became clear that Gabriela’s passion for the iGaming and sports betting industry shone brightly during her filmed interview at Altenar's offices, where the blue hue of the environment reflected off the glass screens behind her.
The Business Development Manager discussed which markets offer exciting growth potential for Altenar—both those the team is already active in and new regions to explore. Gabriela highlighted emerging markets like Canada, which recently hosted SIGMA Americas and introduced many experienced operators, providers, and stakeholders to the potential of the North American iGaming space.
Speaking about the expanding market in North America, Gabriela pointed to India as another key region where Altenar’s sportsbook solution can drive increased revenue and player retention. She noted, “India has a growing population of sports betting fans, especially in cricket,” and emphasized that “customization is key.” According to Gabriela, “offering Premium Cricket will strengthen player trust in the region.”
Brazil also made her list of noteworthy regions. In her view, customization and localization have brought significant success for operators there, enabling stakeholders to tailor their offerings to meet local demand effectively.
Amid these expanding markets, Gabriela’s interview sparked curiosity among viewers about retaining players, regulatory compliance, and managing growing demand for iGaming services and products.
Building Trust-Based Relationships and Meeting iGaming Curiosity with Solutions
Gabriela Novello continued by stressing that long-term operator success depends on “player trust.” She explained, “Players have to trust the games they’re playing—or they simply won’t keep playing.” Altenar’s sportsbook and iGaming content, she said, bridges the gap between betting and entertainment by offering a secure and trustworthy platform.
“We’re seeing more countries and operators explore the iGaming space,” Gabriela added, “because it allows them to grow their player base and enhance the services they provide to their markets.”
As interest in technological advancements like Esports and Premium Cricket continues to rise, Altenar has experienced significant growth over the past year. More companies are entering the iGaming space and seeking providers who are knowledgeable, reliable, and regulation-ready to help them thrive.
Gabriela emphasized, “Companies with the right attitude and a strong regulatory foundation have nothing to fear from iGaming regulation. They should see it as a guide to building trust-based communities with stakeholders, suppliers, and players.”
As the industry evolves, both Altenar and Gabriela Novello remain committed to “ensuring product quality, educating partners on regulatory matters, and enabling them to deliver high-quality offerings to their players.” Altenar’s dedication to regulation and innovation continues to shape a positive and forward-thinking sports betting product recognized around the world.
If you’d like to learn more about Altenar and how the team behind this award-winning sportsbook software can support your goals, contact the team today!
