Altenar, a leading sportsbook provider, is elevating the live betting experience through a new partnership with micro-betting provider Kero Gaming, by integrating contextual micro-betting markets into its sportsbook platform.
This multi-year partnership reinforces Altenar’s commitment to innovation and enhancing the user experience, as it becomes the first sportsbook platform provider to adopt Kero’s micro-betting technology.
Kero’s micro-betting technology is uniquely powered by a recommendation engine that uses proprietary algorithms to deliver markets that are personalized and contextually relevant to live gameplay. This approach transforms the live betting experience — shifting from users searching for markets to real-time delivery of the most engaging, relevant options at every moment of the match.
Micro-betting is the future of sports betting — but it requires robust, sophisticated technology, well-architected frameworks, and rock-solid processes to meet the challenges. That’s why we chose Kero — we’re confident it will best serve local market needs and help maximize the potential of micro-betting.
Antonis Karakousis, Director of Operations at Altenar
Altenar is a dynamic force in the gaming industry, known for its expansive and loyal global customer base. We are thrilled to be partnering with such a distinguished company. At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar’s top-tier sportsbook platform makes them the ideal partner to accelerate our global growth and continue our legacy of excellence.
Tomash Devenishek, CEO of Kero Gaming
Kero football markets will be available to Altenar customers ahead of Euro 2024, with plans to expand market coverage later this year to include basketball, baseball, and American football.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider dedicated to meeting the unique needs of its clients. Known for its flexibility and customer-centric approach, Altenar specializes in tailoring solutions to new markets, audiences, and operational requirements. Focused on building long-term partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry. For more information, visit altenar.com or contact [email protected].
About Kero
Kero Sports, at the forefront of sports betting and entertainment technology since 2019, is a pioneering provider of innovative micro-betting solutions for sportsbooks. Our cutting-edge technology is powered by proprietary recommendation and personalization engines, enabling players to access hyper-relevant betting markets tailored to every moment of gameplay and aligned with their individual preferences. This distinctive approach delivers unmatched engagement, transforming every play into a seamless fusion of entertainment and betting — setting Kero apart with truly one-of-a-kind markets.
