Altenar, a leading sportsbook software provider, has recently partnered with Betti, a company committed to creating the casino experience players truly deserve.
By combining Betti’s secure payment methods, custom-built casino promotion tools, and player incentives with Altenar’s advanced risk management systems, multiple data feed integrations, extensive sports content, and 24/7 customer support, players on Betti’s Altenar-powered sportsbook will enjoy a true tier-one betting experience.
Altenar looks forward to strengthening its relationship with Betti and achieving new milestones together.
A Betti spokesperson shared: “We selected Altenar as our sportsbook provider after months of careful comparison. What ultimately made the difference was their current feature set, and more importantly, the fact that Altenar’s ambition and future plans align with where we envision Betti Sportsbook heading.”
In a follow-up conversation with Betti, we gained valuable insights into the partnership’s origins and strategic advantages. Here’s what they shared:
Can you give us some background on Betti?
The team behind Betti.com has been in the iGaming industry since 2004–2006, with experience at major companies like Bet365, Betsson, and ComeOn—holding roles such as Brand Manager, Head of Casino, and Head of Sportsbook. We’re a close-knit group of friends who felt ready to launch our own business. Our journey began in the summer of 2021, and after a lot of hard work, we are now live and steadily gaining momentum.
What is Betti’s core expertise, and what do you offer?
Whether you’re a player or an investor, the difference between running a successful company or not isn’t always visible. But here’s the elevator pitch: we love gambling, and we know what players want and when they want it. Our strength lies in delivering that experience in creative and innovative ways. With platforms like Altenar, standing out requires fresh thinking—and Betti is committed to being unique at every step.
What will the partnership look like once it’s fully live?
We view our partnership as a collaborative relationship where Betti can rely on Altenar for smart development, proactive risk monitoring, and informed decision-making. As Betti scales, Altenar will review and consider any new feature or change requests we propose. In short, we’re confident that if we bring in the traffic, Altenar’s traders and systems will help ensure we both see a strong ROI.
What are the key benefits of this partnership for Altenar and Betti?
As a startup, Betti is still growing, and Altenar’s flexible and scalable platform is a perfect match for our current stage. Their position in the industry complements our goals, making this an ideal fit.
What benefits will players enjoy?
Thanks to Altenar’s robust sportsbook, Betti is already offering a variety of exciting promotions to our players, including:
• Free Bets
• Risk-Free Bets
• Predictor Challenges
• Early Payouts
• Bore Draw refunds
• Bet Builder
Which markets will this partnership focus on?
We’re initially targeting the Nordics and Germany.
