Last year proved to be a breakthrough for Altenar. Growth in all parts of the business showcased the incredible work that continues at the world-leading sportsbook provider.
With the keys to success attributed to a number of different factors, we sat down with Altenar’s Sales Manager, Alejandro Cazorla, to discuss why 2022 was such a landmark year for the business and what 2023 could bring. Read on to learn more…
To kick things off – Altenar had an outstanding 2022. Can you walk us through last year’s highlights?
2022 was an incredible year. Our achievements came through hard work, staying agile, growing our team, overcoming challenges, and maintaining quality in everything we do.
For example, we achieved company-wide certifications, opened new office spaces, and expanded into global regions. With new clients and hires, Altenar grew its team by 38% throughout the year, increased sales by 70%, and saw a 75% rise in new users on our platforms. All of this was accomplished while launching new features and products.
What do you believe was key to 2022’s success?
Our people! There’s no denying that the results we’ve seen are a direct reflection of their dedication—not only to Altenar but to their personal growth and interest in new projects, developments, and expanding into new territories.
One major success was the full migration of our clients to the SB2 platform, which doubled the number of bets placed. Thanks to this, we created a new department to manage and develop the Altenar Data Feed, where we consume official scouting data and price betting markets accordingly.
Our native mobile app also started as a proof of concept at the beginning of 2022, and the creation of the Altenar Intelligence Platform (AIP) will deliver high-impact analytics and insights. Altenar also launched its new front end, built using widget technology—and that’s just the tip of the iceberg for us this year.
Looking ahead to 2023 – where are you focused, and which markets do you believe will be key to sports betting’s continued growth?
We’re looking to expand our footprint across the Netherlands, Germany, Denmark, Romania, the UK, Spain, Portugal, Italy, and Canada.
Europe will remain a key focus for us over the next 12 months, but we believe there’s major potential in Canada, so we’re especially excited about expanding into that market.
On the topic of the Balkans – the market shows great promise. What are the main drivers behind this?
There’s significant interest in iGaming, especially since many countries throughout the Balkans allow reputable companies to operate with proper licensing—often similar to other European jurisdictions. Strong regulation and high player demand are two of the primary growth drivers in the region.
Last but not least—regarding the Netherlands, how do you see the latest regulatory measures evolving, and how will that affect operators’ approach?
Operators will need a highly flexible approach in the Netherlands, but this evolving regulatory landscape is a positive development as it promotes safer gaming and greater player protection. It also gives providers like us the opportunity to grow by adapting to market requirements—whether through our technology or the features and content we can offer.
