Altenar has made its debut in the regulated Swedish market with the launch of the LuckyCasino.com sportsbook in late May.
The addition of Altenar’s sportsbook marked LuckyCasino’s first move into sports betting, expanding an existing casino portfolio that includes slots, table games, and live casino.
We are very pleased with the work Altenar has done, which will strengthen our customer offering and improve our competitiveness. A key part of LuckyCasino’s appeal is the use of Trustly’s simplified registration process — a feature that is proving highly popular in Sweden, as it allows players to start betting without needing to create an account.
Martin Sidenvall, Director at Glitnor Group, which took over LuckyCasino in July last year.
As part of its preparation for the launch—Altenar’s first with an operator using Trustly—the team developed a new feature to mitigate the risk of fraud that can occur in sports betting, particularly from potential misuse of inside information.
Limits are applied, which may vary by operator and player segment. When payouts exceed those limits, Altenar will manually approve the settlement.
Over the past 12 months, this unique deposit and withdrawal method—enabling users to bet on sports or play casino games—has revolutionized player habits in Sweden. We are excited to launch our first regulated Swedish client with such an innovative selling point.
We believe this will continue to grow in popularity, so we’ve adapted our process to ensure that good customers can benefit from Trustly’s services, while anyone attempting fraudulent activity will be closely monitored and blocked.
Dinos Stranomitis, Chief Operating Officer at Altenar
Altenar is also preparing to go live shortly with other newly licensed operators in the Swedish market, with upcoming partnerships also expected to integrate Trustly.
The Swedish launch marks Altenar’s second regulated market entry this year, following the onboarding of its first Romanian client, Red Sevens, earlier in the year.
