Award-Winning Sportsbook Provider Strikes Debut Deal in the Balkans
Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria through a partnership with renowned operator Betmarket.
This new partnership marks Altenar’s deeper entry into a familiar region, driven by strong ambitions for rapid growth.
Betmarket is already live with several of Altenar’s top-performing products, including player prop markets and virtual sports. The ongoing growth of this iGaming relationship holds exciting potential for both the provider and the operator.
Fully live in its home market, Betmarket was originally launched in 1997 as a bingo and slot games operator. Over time, it has steadily expanded into the sports sector, now offering a wide array of games and products to its customer base.
Commenting on the deal, Angelos Stravelas, Account Manager at Altenar, said: “We’re excited to expand our footprint in Bulgaria—an important and dynamic market for us. The Balkan region is home to many outstanding operators, and launching with Betmarket gives us deeper insight into the local landscape.”
“Betmarket is undoubtedly one of Bulgaria’s leading operators. We see great potential to grow together by integrating many of our award-winning products onto their platform over time.”
Hristo Markov, Product Manager at Betmarket, added: “Partnering with a truly established sportsbook and casino provider like Altenar is a huge step forward for us. This will elevate our offerings, and we’re confident our players will be thrilled to access Altenar’s world-class products.”
Altenar’s achievements were recognized with several prestigious awards in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America, and the Baltic and Scandinavian Gaming Awards.
Licensed in 13 major global markets—including certifications from the UKGC and MGA—Altenar has firmly established itself as the sportsbook provider of choice for many of the industry’s leading operators.
