Altenar, the leading Malta-headquartered sportsbook provider, has made Peruvian operator Apuesta Total its latest sportsbook partner.
Following a seamless integration that was completed on August 16, the award-winning provider has now made its full sportsbook solution available on Apuesta Total’s website, including its pre-match and live betting options, full promotional suite, and market-leading customer support across risk management, limits, and 24/7 communication.
As part of the collaboration, Altenar will act as Apuesta’s technology partner to deliver a full 360-degree operation, offering its best-in-class technology services for both current and future markets.
The online integration is already paying off since going live in August, with Apuesta Total experiencing a significant increase in turnover—something that’s expected to continue as the two companies’ relationship evolves.
Commenting on Altenar’s expansion in Peru, Hugo Llanos, Americas Regional Director, said: “Our customer support is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Apuesta Total.
“We see our customers as partners and want to help them grow and achieve their goals — if they need something we don’t currently offer, we’ll develop a custom solution to meet that need. We also take an approach to risk management and limits that has proven to boost turnover and profitability in the long run.
“All of this ensures our latest partnership will be a successful one — Altenar will be there to support Apuesta Total in any market it plans to enter.”
Gonzalo Merino, Digital Director at Apuesta Total, added: “Being one of LatAm’s most popular operators means we need top-tier technology to engage our players. Thanks to Altenar’s leading-edge sportsbook, risk management, and customer support, we’re confident we’ve got everything we need to maintain our position at the top.
“We look forward to continued success throughout the World Cup and beyond, and we’re very excited to be working together.”
Altenar’s rapid rise as one of the world’s top sportsbook providers has earned it multiple awards in 2022 for its outstanding contribution to the industry, including the EGR Nordics and EGR Italy Awards, as well as several honors at the MiGEAs and Baltic and Scandinavian Betting Awards.
Licensed in a total of 14 major global markets, including the UKGC and MGA, Altenar has firmly established itself as the sportsbook provider of choice for many leading operators.
