Altenar and Fast Track enter strategic partnership to revolutionize player engagement

Altenar and Fast Track enter strategic partnership to revolutionize player engagement

Share this article

Altenar and Fast Track, renowned for their innovative CRM technology developed for the iGaming industry, are proud to announce a strategic partnership that will significantly enhance player engagement. 


Altenar, known for its customer-centric approach and flexibility in adapting to market demands, is joining forces with Fast Track, a leader in AI-powered CRM with real-time data capabilities, to integrate their advanced technologies into its player account management tools. This collaboration marks a major milestone in the industry, bringing together Altenar's comprehensive iGaming platform with Fast Track's expertise in scalable player engagement solutions. 


This partnership highlights Altenar's commitment to providing tailored solutions to operators using the Altenar Gaming Platform (AGP) and reinforces the confidence placed in Fast Track's transformative CRM approach across the iGaming landscape. By seamlessly integrating Fast Track CRM into the AGP, operators can now enhance the player experience with hyper-targeted campaigns and dynamic, personalized player journeys. 


Known for its real-time data capabilities and automation, Fast Track enables operators to deliver 1:1 player experiences at scale. This integration will provide Altenar operators with a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions quickly. 


We are excited to partner with Fast Track, a company that shares our commitment to innovation and excellence. 

This collaboration represents more than just a partnership—it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unmatched expertise in player engagement and retention.





Charlie Williams, Commercial Director of Altenar  



Collaborating with Altenar represents a major step forward in our mission to digitize the iGaming industry. Together, we aim to deliver an immersive gaming experience that is not only enjoyable but also deeply engaging and personalized for each player.





Simon Lidzén, CEO and Co-Founder of Fast Track 




Previous Next

Related articles

  • Altenar partners with Rise & Hustle to launch new sportsbook offering

    Altenar partners with Rise & Hustle to launch new sportsbook offering

  • Sportsbook Features Guide: 24/7 Trading

    Sportsbook Features Guide: 24/7 Trading

  • Altenar empowers operators and players with new sportsbook features

    Altenar empowers operators and players with new sportsbook features

  • The Future of iGaming: Integrating Online Casino and Sportsbook Experiences

    The Future of iGaming: Integrating Online Casino and Sportsbook Experiences

  • Altenar partners with ‘gold standard’ data provider Opta for soccer player props and live match tracker

    Altenar partners with ‘gold standard’ data provider Opta for soccer player props and live match tracker

  • Getting to know you - John Quaye

    Getting to know you - John Quaye

  • Sportsbook Guide: Player Segmentation And Risk Profiling

    Sportsbook Guide: Player Segmentation And Risk Profiling

  • Getting to know you - Albert Urbanovich

    Getting to know you - Albert Urbanovich

  • Cross-Platform Sports Betting: Delivering a Unified Experience Across All Devices

    Cross-Platform Sports Betting: Delivering a Unified Experience Across All Devices

  • Getting to know you - Darren Willenberg

    Getting to know you - Darren Willenberg

  • Getting to know you - Konrad Pizzuto

    Getting to know you - Konrad Pizzuto

  • Altenar launches Bet Cards display feature

    Altenar launches Bet Cards display feature

Fill out the form and we’ll be in touch as soon as possible

Follow 3 simple steps to fill out the form

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Choose enquiry and fill details

1 / 3
Enquiry Type

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Contact info

2 / 3
How can we reach you?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

More information you want to tell us

3 / 3
How did you hear about us?
Region of Operation
Do you already have a sportsbook?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information