Altenar and Fast Track enter strategic partnership to revolutionize player engagement

Altenar and Fast Track enter strategic partnership to revolutionize player engagement

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Altenar and Fast Track, renowned for their innovative CRM technology developed for the iGaming industry, are proud to announce a strategic partnership that will significantly enhance player engagement. 


Altenar, known for its customer-centric approach and flexibility in adapting to market demands, is joining forces with Fast Track, a leader in AI-powered CRM with real-time data capabilities, to integrate their advanced technologies into its player account management tools. This collaboration marks a major milestone in the industry, bringing together Altenar's comprehensive iGaming platform with Fast Track's expertise in scalable player engagement solutions. 


This partnership highlights Altenar's commitment to providing tailored solutions to operators using the Altenar Gaming Platform (AGP) and reinforces the confidence placed in Fast Track's transformative CRM approach across the iGaming landscape. By seamlessly integrating Fast Track CRM into the AGP, operators can now enhance the player experience with hyper-targeted campaigns and dynamic, personalized player journeys. 


Known for its real-time data capabilities and automation, Fast Track enables operators to deliver 1:1 player experiences at scale. This integration will provide Altenar operators with a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions quickly. 


We are excited to partner with Fast Track, a company that shares our commitment to innovation and excellence. 

This collaboration represents more than just a partnership—it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unmatched expertise in player engagement and retention.





Charlie Williams, Commercial Director of Altenar  



Collaborating with Altenar represents a major step forward in our mission to digitize the iGaming industry. Together, we aim to deliver an immersive gaming experience that is not only enjoyable but also deeply engaging and personalized for each player.





Simon Lidzén, CEO and Co-Founder of Fast Track 




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