Using diverse marketing techniques to grow your sports betting business is not only smart—it’s also increasingly popular among top global operators and providers. Sports betting and marketing are becoming more interconnected than ever. That’s why Altenar, a sportsbook software provider, is sharing this comprehensive guide on how affiliate networks for gambling businesses and sportsbook platform affiliate networks can drive the growth of your betting business.
So, what is affiliate marketing? In short, it’s a 3- to 4-part system that connects networks, customers, businesses, and brands to promote a sportsbook platform. By raising brand awareness and driving sales, marketers earn a commission for each success. Affiliate networks in the iGaming industry are thriving—bringing impressive revenue growth with them.
The goal is increased profit—and affiliate marketing acts as a strategic “middle layer” that enhances traditional sports betting marketing tools. These networks can analyze market trends and optimize brand visibility based on your content and features.
This strategy typically involves three steps:
- Affiliate marketers register for a program, or operators recruit them.
- Marketers drive traffic to your sportsbook.
- They earn commissions when referred traffic converts into customers.
This guide for sportsbook operators lays out the foundation of what you need to know about affiliate networks for gambling businesses and sportsbook platform affiliate networks. Let’s dive into what affiliate marketing means in this industry.
Sportsbook Platform Affiliate Network Models
There are several affiliate marketing models to build your sportsbook platform affiliate network. Understanding them helps you determine which is the best fit for your business.
When you find the right method, you can trust that traffic generated through affiliate networks for gambling businesses is both relevant and targeted—driving qualified leads with real interest in your offerings.
Here are four main affiliate models:
CPA – Cost Per Acquisition
Under the CPA model, the affiliate earns a commission when a bettor completes their first deposit. Some sportsbook providers include conditions—such as requiring the player to return or place multiple bets—before paying affiliates.
CPL – Cost Per Lead
In this model, the bettor must complete certain actions like signing up, filling out forms, or engaging with products. CPL is less popular unless the affiliate has high traffic volume, since a lead doesn't always translate to a customer.
Revenue Share
This long-term model allows affiliates to earn a commission based on the net revenue generated by referred players. It’s highly favored because it aligns marketer motivation with business performance and emphasizes acquiring quality bettors.
Hybrid – Revenue Share + CPA
This mixed model combines the benefits of CPA and Revenue Share. Affiliates earn a fixed commission per deposit, and may receive a higher percentage as they bring in more active depositors over time.
Choosing the right model for your affiliate network will directly impact the new revenue you generate. Understanding how each works is key to making the most informed decision for your sports betting platform.
Affiliate Networks for Gambling Businesses: Essential Tools
The way affiliate marketers reach your audience and boost engagement can offer substantial value. These tried-and-tested tools have helped many sportsbooks succeed.
Email Marketing
Email marketing remains one of the most widely used tools in affiliate networks. Affiliates often include embedded links, highlight offers, share brand messages, and use compelling CTAs to direct traffic to your sportsbook.
SEO – Search Engine Optimization
Affiliates use SEO to help your sportsbook rank on Google through organic, optimized content. Targeting the right keywords and ensuring high content quality boosts discoverability and brings in valuable traffic.
Offers and Discounts
Promotions like discounts, coupons, and welcome bonuses encourage bettors to return. Affiliates often use these incentives to attract new customers and re-engage existing ones.
Reviews
Honest and informative reviews can build credibility and bring traffic. Bettors frequently look for peer validation before choosing a platform—and reviews give insight into the user experience and content quality.
Social Media
As more users log into social media and the next generation of gamers grows increasingly fond of sports betting and fantasy leagues, social media presents a powerful tool for your sportsbook platform affiliate network. It can attract entertainment-seeking audiences and precisely target your sportsbook content—making it essential for any affiliate network in the gambling space to drive brand awareness and user engagement.
Website Content
Everything starts at home. To strengthen your sportsbook platform affiliate network, content on your own website—like blogs, strategy tips, and updates—can build deeper engagement. It allows bettors to gain insight into the industry, learn better gameplay strategies, and stay informed on company or operator news.
Website content gives you full control of the message and branding, helping to communicate your values and offerings directly to your audience.
YouTube Videos
YouTube offers various promotional opportunities—from placing ads on relevant sports betting channels to building your own branded content. It’s a highly effective way to generate traffic and build credibility, making it a valuable part of your sportsbook platform affiliate network strategy.
So, what are the core benefits of using affiliate marketing through the above-mentioned channels?
Benefits of Affiliate Networks for Gambling Businesses
The benefits of sportsbook affiliate networks far outweigh the risks. In a world where ads are everywhere and a strong social presence is not just helpful but essential, affiliate marketing provides an efficient way to ensure you're getting results—and only paying for performance.
It’s a low-risk, high-reward strategy that many sportsbook operators use to grow their audiences cost-effectively.
Here are some of the most notable benefits of using affiliate networks in the sports betting industry:
Better Audience Targeting
Affiliate marketers understand the sports betting space and can tailor campaigns specifically to your ideal users—delivering messages that resonate and convert.
Return on Investment (ROI)
With 80% of sports betting brands using affiliate marketing to boost visibility, reach, conversions, and sales, ROI is one of its biggest selling points. You only pay when leads turn into actual deposits.
Low Risk
Affiliate marketing allows operators to manage spending carefully. You pay based on actual performance—eliminating upfront costs and reducing the need for nurturing every lead manually.
Increased Exposure
Regardless of your company’s size, affiliate marketing is designed to generate exposure. It improves brand recognition and expands your reach to new user segments.
Access to Global Markets
Sports betting is a global pastime. Affiliate networks can build awareness across borders, helping you understand market preferences, and cost-effectively reach bettors in new regions.
So, which affiliate networks and programs are delivering real results today? Let’s explore proven platforms supporting sportsbook affiliate success.
Affiliate Networks for Gambling Businesses and Sportsbook Operators
Finding the right affiliate partner can be challenging. That’s why Altenar, the sportsbook software provider, has compiled a shortlist of reputable affiliate networks that could support your sportsbook platform growth.
Below are overviews of CPA Kitchen, EVADAV, MyLead, and Adwork Media:
CPA Kitchen
A leading affiliate network for iGaming and sports betting, CPA Kitchen offers detailed market reports, smart tools, and custom tracking systems. Affiliates receive a 3% commission per converted customer. The platform supports CPA, CPL, and Revenue Share models.
EVADAV
A globally recognized network, EVADAV offers 24/7 support, stable weekly Revenue Share payments, referral bonuses, and advanced audience targeting tools with 100% transparency and fraud protection.
MyLead
With over 1,000 partner programs and 112,000 publishers worldwide, MyLead is known for its extensive affiliate tools and global reach. It offers diverse solutions for webmasters and 24/7 support.
Adwork Media
Operating across CPA, CPL, and CPS models, Adwork Media features surveys, offers, and gambling-related campaigns with a low $35 minimum payout. It supports multiple payment platforms including PayPal and has a strong reputation in the affiliate space.
For more information on affiliate marketing in the sports betting industry, contact Altenar, the sportsbook software provider. Discover how affiliate tools can support your platform’s growth and take your business to the next level.
