As the new year is in full swing and the January blues are far behind us, it’s no surprise that sportsbook software providers are seeking new ways to entertain their customers—who are growing increasingly sophisticated in how they want to consume entertainment.
Having access to a wealth of state-of-the-art technology and forward-thinking content creators is the only way to keep the always-on-the-move, next-big-thing-driven consumer coming back for more. It’s a content-eats-content world out there in the sports betting industry, and for that reason, Altenar is making strides to deliver the best sports content for its partners—and in turn, their customers.
Successfully, Altenar harnessed the power of Premium Cricket in 2022 to ensure that customers not only enjoy the content offered by providers and operators, but are also more likely to return. After all, a returning customer is a clear indicator that your content is among the best in the market today.
So, what has Altenar achieved for its partnered operators by adding Premium Cricket to its sports betting offering?
Let’s take a look…
A Sport That’s Loved Worldwide
Cricket is loved around the world, and adding Premium Cricket to its sports content was not only a smart move for Altenar but a valuable one as well.
By offering an extensive and competitive betting portfolio, Altenar has created a second-to-none service that brings the complex aspects of cricket to customers and operators in a much more streamlined way.
Here are several reasons why that’s the case:
- Rapid Settlement: Altenar’s Premium Cricket system is designed to settle every market—from pre-match to live—as soon as results can be verified, including ‘rolling results,’ so customers don’t have to wait to cash out once their bet has won.
- Original Markets: Adding exciting markets is what keeps Altenar ahead of the curve and keeps customers coming back.
- Quickest to Market: If any in-game realignment is required, Altenar will be back on the market in no time with updated information.
Altenar's reliable Premium Cricket service is set to make it one of the most sought-after sports betting providers, according to industry leaders. Many operators are already approaching Altenar to request a demo.
Looking ahead is one of Altenar's core strengths and a major driver behind its continued success and opportunities in the sports betting industry.
As Altenar grows, so does its commitment to problem-solving and innovation within the iGaming space.
It’s thanks to the team behind the sportsbook software provider that Premium Cricket became a new 2022 feature of Altenar's sports betting platform. You can connect with these industry professionals by visiting Altenar's website.
Altenar is where stability meets flexibility—and as of 2022, customers can access Premium Cricket, which offers 150+ in-play and pre-match markets, over 1,850 live events, 2,300 pre-match events, and 1,800 simulated reality events per year!
All while maintaining official partnerships with national and international cricket boards, offering unmatched pricing, and providing scouts with authorized ground entry.
