Betting has achieved recreational activity status throughout India, and as a result, more and more players are actively seeking betting platforms that offer the best odds, statistics, content, and overall user experience.
With one of the most dynamic markets—driven by India’s long-standing passion for cricket—many international operators are eyeing this unique landscape, which offers a wealth of investment opportunities given the growing positive sentiment toward online betting.
Looking at other countries that have achieved significant economic success in the iGaming sector could offer Indian regulators a glimpse of how robust regulations and broader sports betting offerings might shape the country’s future. Sports betting shows no signs of slowing down in the Indian market.
This is where sportsbook software providers like Altenar can showcase their mantra—stability meets flexibility—alongside state-of-the-art technology and premium sports content.
But what exactly has fueled this 20% year-over-year growth?
3 Reasons Why India’s Sports Betting Market Is on the Rise
In line with what Altenar, a sports betting software provider, can offer the Indian iGaming market, here are three key reasons India’s marketplace has surged into the mainstream in recent years.
1. Mobile Phone Usage & Internet Access
With increased mobile and internet access across the country, more players can use online betting platforms and place wagers on their favorite global leagues and games.
As a mobile-first software provider, Altenar understands the unique requirements for a sportsbook to perform well not just within iGaming overall, but on a country-specific level.
For this reason, many India-based bettors can use Altenar’s sportsbook software to access high-quality games—without compromising on data usage or content clarity due to smaller screens. Altenar’s mobile-first approach answers the call of Indian players.
2. Historical Passion for Cricket and Football
With a deep-rooted love for cricket and football across the country, it’s essential that sports betting operators and providers meet those expectations.
Altenar offers access to premium cricket and global football leagues—from major championships to local clubs—ensuring players stay connected to the sports they care about and know what they can bet on.
For this reason, operators across the globe choose Altenar for its high-performance, feature-rich content—and India is no exception.
3. Access to Global Betting Sites
As India continues to develop its iGaming infrastructure, bettors often turn to international platforms to place their wagers. As betting becomes more culturally accepted and viewed as a generational pastime, both operators and players are looking for more global platforms to either enter the Indian market or become accessible from within it.
With a year-on-year growth rate of an impressive 20%, it’s no surprise operators are seeking the ideal sportsbook software partner.
Altenar is a tier-one sportsbook software provider with proven global success—helping its partners grow and strengthen markets worldwide.
Contact Altenar today to discover why it's where stability meets flexibility—and how the sportsbook software provider can elevate your sports betting business.
