Expo Hotel Sofia
A polished business hotel with a boutique feel, spacious rooms, event facilities, and an easy airport connection, a 5 min walk away
About
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The Balkan Entertainment and Gaming Exhibition (BEGE) is widely recognised as the largest iGaming conference in the Balkan and Eastern European region. It began in 2008 and has grown steadily in size, now attracting more than 5,000 visitors every year from around 60 countries. The event also includes the BEGE Awards to celebrate excellence in the industry, with Altenar proud to be named Sports Betting Platform of the Year in 2025.
Team
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Vagelis Bairlis
Head of Sales Operations
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Awards and global recognition
At Altenar, we are proud to be recognized for our commitment to excellence within the iGaming industry. The dedication to our company values and the hard work of our teams have resulted in numerous awards and accolades.
We are grateful for these awards and will continue to work diligently to provide our clients and partners with the highest level of product innovation and service delivery.
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Best sportsbook supplier of the year
SBC Awards Latinoamerica 2026
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Best work place
SIGMA Europe Awards 2026
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Best Online Sportsbook Providers
SiGMA Brazil 2026
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Best live betting product
SiGMA South Asia Awards 2025
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Most innovative sportsbook feature
SiGMA Euro-Med Awards 2025
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Best work place
SiGMA Europe Awards 2025
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Best Online Sportsbook Provider
SiGMA Americas 2025
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Sportsbook Supplier of the Year
SBC Awards Latinoamérica 2024
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most innovative sportsbook feature
SiGMA East Europe Awards 2024
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Best stand experience
SIGMA Balkan & CIS 2024
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Runner-up in Sports Betting Technology
CEE Awards 2024
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Best Gaming Online Betting Platform of the Year
SBC Awards LatinoAmerica 2024
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platform of the year
BEGE Awards 2024
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Best Innovative Product
ENADA Rimini Awards 2024
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Legal Team of the Year
Global Regulatory Awards 2024
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Compliance Team of the Year
Global Regulatory Awards 2024
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Best Workplace
SiGMA Africa Awards 2024
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Sportsbook Provider of the Year
SBC Awards Latinoamérica 2023
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Sports Betting Platform of the Yea
BEGE Awards 2023
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Winner of Best Sports Betting Provider of the Year
SiGMA Americas 2023
Frequently Asked Questions
Find answers to common questions and learn more about our sportsbook software solutions.
How does Altenar’s Super Early Payout support sportsbook operators in European markets?
Altenar’s Super Early Payout provides operators with more flexibility and freedom to create a targeted football promotion around important matches and tournaments. The operator can configure the feature for specific teams, selected events or promotional campaigns, allowing them to custom their sportsbook offering to local audiences and increase player engagement during high-interest competitions.
Discover how Altenar’s Super Early Payout feature can help your sportsbook stand out, increase engagement, and deliver more value to players.
How do Altenar’s player props enhance the sportsbook experience?
Altenar provides an extensive player props offering across major sports, including football (soccer), basketball, American football, baseball, and ice hockey.
By working with leading data providers, Altenar delivers a wide range of player markets both pre-match and in-play, allowing operators to offer the bettor more choices and create a more engaging sportsbook experiences.
Why are tipsters and influencer partnerships becoming important for sportsbook operators?
As the gambling advertising regulations and restrictions become stricter across many markets, operators are looking for new ways to build awareness and connect with audiences. Altenar’s Tipster Module provides a flexible solution by allowing sportsbooks to showcase trusted voices, influencers, expert opinions and branded betting content directly within the platform, helping increase visibility, engagement and connection.
Why should operators book a meeting with Altenar at the BEGE Sofia?
At BEGE Sofia, operators have the opportunity to meet Altenar’s dedicated professional sales team face-to-face. During the expo, our sales team can discuss with you how our turnkey sportsbook and retail solutions can support your business goals, Get expert guidance, discuss specific requirements, and learn how our technology can help drive growth and engagement. We do not have a stand but our team will be in attendance and you can still book a meeting with us to learn more about how we can help you unlock your ambitions.
How to get there
From airport to exhibition
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You can grab a taxi ride right outside the arrival hall
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Take Metro line M4 to reach the venue
By city to exhibition
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Book a taxi ride on TaxiMe or Volt to reach the venue
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Bus line 413 and Metro line M4 serve the main area around the expo
Altenar recommends
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Novotel Sofia
A stylish modern hotel with contemporary rooms, event-friendly facilities, a short drive or metro ride away -
Metropolitan Hotel Sofia
Refined 4 star hotel with a more classic business-travel feel, plus easy airport access, a 5 min ride from the expo
Where to connect
Where to meet
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Happy Bar & Grill Mladost
A lively Sofia favorite with a broad menu, stylish interior, and a social, all-day atmosphere, short metro ride or short drive away -
Garden restaurant Yoli
Charming neighborhood retreat known for its lush, flower-filled outdoor garden and traditional Bulgarian\Mediterranean dishes, a 10 min ride away -
Milenium-9
Casual restaurant offering a mix of Bulgarian and Italian cuisine, including wood-fired pizzas, grilled meats, and large salads, a 5 min drive from the venue
Coworking Spaces
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Campus X
A premium innovation hub and flexible workspace that feels more like a startup campus than a standard office, a short metro ride or short drive away -
Biz Hub
A modern coworking space with terraces, meeting rooms, event areas, and a community-driven feel, short metro ride or short drive away -
MyFlex Megapark
Premium Class A coworking and serviced office space, it serves as a modern hub for freelancers, startups, and established corporations, a 10-15 min walk away
Sightseeing
St. Alexander Nevsky Cathedral
A grand Neo-Byzantine landmark with golden domes and one of the most recognizable silhouettes in Sofia
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Boyana Church
A UNESCO-listed medieval church famous for its frescoes, one of the oldest and historically distinctive sights of the city
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Ancient Serdica Cultural Complex
A massive open-air and underground archaeological site in the heart of Sofia, showcasing the ruins of the Roman city of Serdica
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The National Art Gallery of Sofia
The country's most significant art museum. It is not a single building but a network of several branches throughout Sofia, each focusing on different periods and styles
View more on Google MapsTerritories of expertise
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