Rootz

Known for its flagship brand Wildz, award-winning iGaming operator Rootz had built a strong reputation in online casino gaming. In 2024, the business identified a major growth opportunity - adding a sportsbook vertical to serve players across North America, the Nordics, and New Zealand.

Altenar provided a fully customisable sportsbook solution designed to integrate seamlessly into the Wildz ecosystem. Rather than a standard plug-and-play product, the collaboration focused on tailoring the sportsbook experience for Rootz’s audience.

Altenar did not just provide a platform but actively invested in the region. Dedicated Nordic trading specialists and regional experts were brought in to ensure the localised offering, odds, and player experience were perfectly tuned for the unique demands of the region.  

The impact was immediate. Player engagement surged around major sporting events including the NHL, NBA, NFL, Europe’s top football leagues, and local competitions. Cross-sell from Rootz’s casino vertical increased significantly, helping turn existing casino players into sportsbook users.

Measurable results: During peak sporting periods, Unique Active Players increased by over 100% within a two-month span, and new customer acquisition spiked by nearly 150% month-over-month.