Rise & Hustle

When Rise & Hustle set out to bring sports betting into its tap-to-earn gaming system, the company needed more than a sportsbook provider. It wanted a partner that could bridge Nigeria’s fast-moving mobile culture with the reliability of a proven betting platform. Altenar’s mix of local understanding, regulatory awareness and technical depth made that possible.

The collaboration introduced thousands of daily pre-match and live events, quick-fire markets, and cash-out functionality to Rise & Hustle’s players. Altenar also integrated esports and traditional sports, with a particular focus on football and domestic leagues that resonate with Nigerian fans. Preferred local wallet connections, an optimised mobile-first interface and free-to-play incentives created a unified journey from casual gaming to real-money play.

Beyond technology, Altenar’s operational support helped Rise & Hustle launch at speed and with confidence. By combining compliance-ready infrastructure, local-currency integration and on-demand trading support, the partnership delivered a sportsbook experience custom-built for the realities of Nigeria’s competitive, mobile-driven market.