Multibet

Multibet entered Brazil’s newly-regulated market with strong local traction and a clear identity, but needed a sportsbook partner who understood how Brazilian bettors actually interact with betting products, and not a copy-paste model lifted from Europe. Altenar’s role was to help Multibet step confidently into regulation while keeping the brand’s distinctive player experience front and centre.

From the start, collaboration focused on localisation. Altenar delivered a fully-adaptable sportsbook with tailored betting features aligned with Brazilian betting culture, supported by a local on-the-ground presence. This enabled Multibet to scale at pace, maintain consistency across platform and product updates, and respond quickly to rapidly-changing regulatory developments.

This wasn’t simply a technology integration. It was a strategic alignment built around responsible growth, faster market readiness, and the flexibility to evolve the offering as Brazil continues to define its legal and competitive landscape. 

Today, Multibet is positioned not just as a participant in Brazil’s regulated sports betting sector but as an influential operator with a distinctly local voice.