MerkurXtip

When MerkurXtip made the decision to replace its existing sportsbook platform in the Czech Republic, the priority was not a straightforward technical upgrade. As part of the wider Merkur Group, which is a family-owned business with decades of heritage in regulated gaming, the operator needed a solution that could respect brand legacy while modernising the player experience for a highly competitive market.

Altenar was selected to provide a fully-managed sportsbook solution for Merkurxtip.cz, introducing a new generation of betting features designed to improve engagement, strengthen retention and support long-term revenue growth. The migration marked a clear change in direction toward a more flexible, innovative sportsbook environment without disrupting the operator’s established market presence.

For Altenar, the partnership reinforced its position in the Czech market and opened the door to a longer-term collaboration with one of Europe’s most established gaming groups. For MerkurXtip, it provided the foundation for a new phase of product development built on reliability, scalability and continuous innovation.

‘To be trusted with taking the Merkur brand forward in the Czech market is a testament to the quality of Altenar’s product and service.’

— Sam Hill, Sales Director, Altenar

Complete replacement of MerkurXtip’s existing sportsbook with Altenar’s fully-managed solution
Enhanced betting features aimed at improving player experience and retention
Strengthened competitive position in the regulated Czech market
Long-term partnership established with the wider Merkur Group.