Lottoland

Offering a product that had something for everyone was the challenge facing online lotto provider Lottoland when it opted to integrate a sportsbook platform into its product offering in 2019.

The stated aim was “providing a one-stop shop for lottery betting, gaming and sports” - and Lottoland chose Altenar as its sportsbook provider.

Lottoland’s first sportsbook launched in selected markets in 2019, and with licences in multiple jurisdictions around the world, the company had ambitions to grow rapidly.

To scale at speed, it needed a sportsbook combining stable technology and flexible products which would appeal to every type of bettor and could quickly be adapted to player behaviour and regulations in each region.

"Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design.<br>
We are very excited to see the finished product live on our site."

Empower novice bettors with a personalised approach and data-driven strategies to improve the betting experience.
Enhanced player retention through automated insurance, refunding stakes or paying out early to protect against losses.
Boosted engagement by allowing players to combine multiple selections from different markets into a single bet.
Diversified the product offering with fixed-odds features and "quick pick" functionality.