Immense Group

Immense Group started as a casino-first operator, with a portfolio of brands like Mr Vegas, Videoslots, MegaRiches, and a significant catalogue of over 12,000 online casino games. But as the market changed and competition intensified, the group saw that opening a sportsbook was a clear path forward. It wasn’t just to diversify, but to build a unified, global sports-betting operation under its existing casino-led brands.

That’s where Altenar came in. The 2025 agreement gives Immense Group access to Altenar’s award-winning sportsbook technology, enabling sports betting across all its brands, including the newly launched sportsbook-first site DBET.com.

With Altenar, Immense Group could deploy a scalable, fully-managed sportsbook solution globally, combining premium data feeds, customisable front-end and back-office design, and flexible configurations to accommodate multiple locations and regulatory standards. The platform’s adaptability made it ideal for a multi-brand operator transitioning from pure casino into a sports-driven, cross-market operation.

For Immense, expanding into sports betting became part of a larger objective to establish a future-proof infrastructure that supports long-term growth, market expansion, and brand distinction. The early feedback was positive. According to the group’s leadership, from “onboarding, integration to launch, all has worked seamlessly,” and they expect the sportsbook vertical to be “a very strong contributor, if not the biggest, for growth this year”.