Influencer marketing can be a highly effective addition to your iGaming and sports betting marketing strategy, and as a result, can boost your player retention rates, expand your brand’s reach, and increase your audience pool to ensure your ideal customer finds your content.
As a sportsbook solutions provider, Altenar has extensive experience with a variety of global brands and has seen the successful implementation of many key marketing strategies that have helped its global partners thrive. If you’re looking to add an award-winning, tier-one sportsbook solution to your current iGaming offering, contact Altenar today!
So, without further ado, let’s explore how influencer marketing can be a strong addition to your B2C marketing strategy.
The Benefit of Influencer Marketing in the Sports Betting & iGaming Industry
Influencer marketing offers many benefits and can help your iGaming and sports betting brand reach new and diverse pools of bettors and players.
Below is a brief overview of the benefits of influencer marketing.
- Building trust & credibility: Influencers often have strong relationships with their communities. Their endorsements can carry significant weight—especially in the sports betting and iGaming world, where finding trustworthy, reliable sources is crucial for players and bettors.
- Reaching your target audience: Influencer marketing delivers your content directly to the right consumers. Many influencers operate in specific niches, ensuring their audience aligns with your brand’s potential clients.
- Creating engaging content: Influencers are experts in content creation and understand which topics, formats, and features resonate with their audiences. Partnering with them allows sports betting and iGaming businesses to tap into this expertise from the start.
- Driving conversions: Influencers can convert their followers into customers by promoting their use of your services and content—thanks to the trust they’ve built with their audience.
- Increasing brand awareness: Influencer marketing helps your iGaming and sports betting business reach large, targeted demographics—potentially bigger than you could reach without influencer support.
How to Find the Right Influencers for Your iGaming & Sports Betting Brand
Below is a brief overview of how to navigate the crowded influencer space in modern social media and ensure your iGaming and sports betting brand finds the right influencer for its audience—while protecting its brand identity.
- Use social media platforms: Instagram, Twitter, and TikTok are excellent platforms to find influencers and reach users on the go at any time—especially helpful for globally active iGaming and sports betting businesses. Hashtags can boost your search results.
- Identify your target audience: Choosing the right influencer depends on knowing your target audience. Consider who you want to reach, what their demographics are, and what interests drive them—then align that with your influencer strategy.
- Research your influencers: Learn about their follower count, engagement rates, content style, and professional history to ensure alignment with your brand values.
- Authenticity is key: Work with influencers who genuinely believe in the iGaming and sports betting products and services they promote. Authenticity fosters brand loyalty and trust among potential bettors and players.
- Negotiate: After identifying your influencer, be sure to negotiate terms around compensation and content expectations.
Alternatives to Influencer Marketing for B2B iGaming Businesses
Since influencer marketing may not be the best fit for B2B marketing, here is a brief list of other strategies that have shown proven success for many iGaming and sports betting businesses.
- SEO: Search engine optimization helps your brand rank higher in search results, potentially placing you at the top of Google for your chosen keywords.
- Content marketing: Publish high-quality, informative content to establish your brand as a thought leader in the sports betting and iGaming industries. This can include blog posts, videos, social media updates, and more.
- Affiliate marketing: Partner with websites or influencers to expand your reach and build credibility. Affiliates earn commissions for each lead they help generate.
- Paid advertising: Paid placements on Google or social platforms can boost your content’s reach and improve your conversion and retention rates.
- Sponsorships: Collaborate with leagues, teams, and events to enhance your visibility and credibility among target players and bettors.
- Email marketing: Send targeted email campaigns to nurture leads and boost conversions. These can include newsletters, promotional offers, or event invites based on user segments.
Want to add an award-winning sportsbook to your iGaming offering and grow your GGR? Contact Altenar today to harness the flexibility and stability of our sports betting solution!
