Sports fans on Just Bet, a fixed-odds betting network operated by Supreme Ventures Ltd (SVL) in Jamaica, are now enjoying more options for sports betting following the implementation of an innovative sports betting platform from Altenar in December of last year.
The new platform is equipped with the latest technological advancements in the industry to provide an enhanced betting experience, both in-store and on mobile.
SVL’s CEO of Gaming Operations, Xesus Johnston, touted the benefits of this new system: “Just Bet customers now have access to new betting options for virtual betting and the addition of football, basketball, and tennis on our mobile site,” he explained.
“No other gaming provider in the region offers this online. Meanwhile, we have added more sports to our pre-match and live betting selection, including NCAA basketball, volleyball, ice hockey, and esports—all offered with more favorable odds for the customer."
“With our focus on making it easier to place bets, we have also eliminated bet slips in stores so customers can easily book a bet on their mobile device and pay in-store.”
SVL ended a nearly 10-year deal with Intralot, Just Bet’s launch partner back in 2010, to switch to the Altenar platform.
Johnston noted that Altenar is a key part of its “medium- to long-term strategy to more effectively use technology to advance operations, take the company to the next level, and attain the number one position in sports betting for the region.”
He added: “We have the resources, and we are moving full speed ahead to stay at the top of our game while staying close to our customers and giving them value for their money.
“The sports betting segment of the gaming market is poised for further growth, and with Altenar, we will be in a unique position to capitalize on this growing market—not just in Jamaica, but across the region at an international standard.”
Domenico Mazzola, Commercial Director at Altenar, commented: “We are delighted to play our part in the growth of sports betting across the island. Our platform guarantees more virtual games and faster processing times for online bets, as well as better odds and a deeper selection of leagues. This should set up SVL for great success in the years to come.”
