Sportsbook guide: US layout

Sportsbook guide: US layout

Share this article

The sports betting market continues to expand in the United States, and ensuring your sportsbook layout meets player expectations is essential to capitalizing on this growth.


The design of an American sportsbook differs significantly from those commonly seen on European sites across the Atlantic.


To understand what matters most, we’ve analyzed the primary design elements of a U.S.-focused sportsbook.


U.S. Layout – Overview


Sports bettors in the U.S. primarily focus on four major sports: football, basketball, baseball, and hockey. These key sports should take center stage in any sportsbook, ideally presented within a cleaner, more minimalist layout compared to European platforms.


Prop bet widgets, parlays, and cash-out features are emphasized—reflecting U.S. bettors’ interest in variety and flexible betting options.


Key Features of the U.S. Layout


A sportsbook interface tailored to American audiences features an intuitive design. It presents matchups using the widely accepted "Away @ Home" format for easier recognition—unlike the "Home vs Away" convention used in many other regions.


User-Friendly Interface

Events are listed using the familiar "Away @ Home" format, making it intuitive and accessible for U.S. bettors.


Sports Categories

The sports menu prioritizes U.S. leagues like the NFL, NBA, MLB, and NHL, with fast navigation to trending games and high-traffic events.


American Odds Format

American odds are the default display, offering clarity and familiarity for domestic users.


Parlay and Teaser Options

U.S. bettors commonly place parlays and teasers. A U.S.-oriented layout enables these bet types prominently, enhancing usability and appeal.


U.S. Sports Prioritized in the UI

Top sports menus, quick access bars, and featured leagues are structured to highlight U.S. sports first, aligning the layout with bettor preferences and improving user navigation.


Expanded Betslip Options

The betslip allows full flexibility—users can toggle between single bets, parlays, trixies, patents, and more, making the betting experience more efficient and customizable.


Live Betting

Live betting is essential in the U.S., where real-time game action and media coverage fuel high engagement. A dedicated section for live betting—complete with dynamic odds and real-time stats—boosts user excitement and revenue opportunities.


Tailoring your sportsbook to American user behavior and preferences is key to achieving success in this competitive and growing market. Get in touch to explore how Altenar’s sportsbook can be configured to meet your brand’s specific U.S. goals.


Previous Next

Related articles

  • Local Payment Preferences in LatAm

    Local Payment Preferences in LatAm

  • Beyond the Badges: How Next-Gen Gamification is Rewriting Sportsbook Engagement

    Beyond the Badges: How Next-Gen Gamification is Rewriting Sportsbook Engagement

  • Sportsbook Features Guide: Front End Widgets Solution

    Sportsbook Features Guide: Front End Widgets Solution

  • Altenar strengthens sportsbook product leadership with two senior hires

    Altenar strengthens sportsbook product leadership with two senior hires

  • Is ESG in iGaming The Commercial Edge You’re Overlooking?

    Is ESG in iGaming The Commercial Edge You’re Overlooking?

  • The Rise of Predictive Thinking in B2B iGaming

    The Rise of Predictive Thinking in B2B iGaming

  • House Edge in Sports Betting: How the Best Sportsbooks Manage Their Edge

    House Edge in Sports Betting: How the Best Sportsbooks Manage Their Edge

  • DevOps in focus as Malta Tech Talks returns

    DevOps in focus as Malta Tech Talks returns

  • The Power of In-House PAM For Your Sportsbook

    The Power of In-House PAM For Your Sportsbook

  • Sportsbook Features Guide: Market Templates

    Sportsbook Features Guide: Market Templates

  • How to Design a Sportsbook User Experience (UX) That Wins in Live Play

    How to Design a Sportsbook User Experience (UX) That Wins in Live Play

  • How to Identify Red Flags in iGaming Partnerships

    How to Identify Red Flags in iGaming Partnerships

Fill out the form and we’ll be in touch as soon as possible

Follow 3 simple steps to fill out the form

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Choose enquiry and fill details

1 / 3
Enquiry Type

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Contact info

2 / 3
How can we reach you?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

More information you want to tell us

3 / 3
How did you hear about us?
Region of Operation
Do you already have a sportsbook?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information