The sports betting market continues to expand in the United States, and ensuring your sportsbook layout meets player expectations is essential to capitalizing on this growth.
The design of an American sportsbook differs significantly from those commonly seen on European sites across the Atlantic.
To understand what matters most, we’ve analyzed the primary design elements of a U.S.-focused sportsbook.
U.S. Layout – Overview
Sports bettors in the U.S. primarily focus on four major sports: football, basketball, baseball, and hockey. These key sports should take center stage in any sportsbook, ideally presented within a cleaner, more minimalist layout compared to European platforms.
Prop bet widgets, parlays, and cash-out features are emphasized—reflecting U.S. bettors’ interest in variety and flexible betting options.
Key Features of the U.S. Layout
A sportsbook interface tailored to American audiences features an intuitive design. It presents matchups using the widely accepted "Away @ Home" format for easier recognition—unlike the "Home vs Away" convention used in many other regions.
User-Friendly Interface
Events are listed using the familiar "Away @ Home" format, making it intuitive and accessible for U.S. bettors.
Sports Categories
The sports menu prioritizes U.S. leagues like the NFL, NBA, MLB, and NHL, with fast navigation to trending games and high-traffic events.
American Odds Format
American odds are the default display, offering clarity and familiarity for domestic users.
Parlay and Teaser Options
U.S. bettors commonly place parlays and teasers. A U.S.-oriented layout enables these bet types prominently, enhancing usability and appeal.
U.S. Sports Prioritized in the UI
Top sports menus, quick access bars, and featured leagues are structured to highlight U.S. sports first, aligning the layout with bettor preferences and improving user navigation.
Expanded Betslip Options
The betslip allows full flexibility—users can toggle between single bets, parlays, trixies, patents, and more, making the betting experience more efficient and customizable.
Live Betting
Live betting is essential in the U.S., where real-time game action and media coverage fuel high engagement. A dedicated section for live betting—complete with dynamic odds and real-time stats—boosts user excitement and revenue opportunities.
Tailoring your sportsbook to American user behavior and preferences is key to achieving success in this competitive and growing market. Get in touch to explore how Altenar’s sportsbook can be configured to meet your brand’s specific U.S. goals.
