The sports betting market in Africa has experienced significant growth in recent years, and the outlook remains strong for the future.
With a population of around 1.5 billion and a deep love for sports, the potential for a betting boom is clear, and sports betting brands across the continent are working to seize the opportunity.
Tailoring your sportsbook design for an African audience is a key part of expanding your iGaming business, and here’s how Altenar’s sportsbook delivers just that.
Africa Layout - Overview
Sportsbook layouts tailored for the African market focus on delivering a lot of information in a simplified format. Many players across African countries enjoy placing accumulator bets, so the bet slip is positioned prominently and emphasized.
Live scoreboards, match countdowns, and event calendars are highly effective as they support the strong interest in traditional sports—especially football. User-friendly navigation with quick access to top competitions is often a key focus.
Key Features of the African Layout
Altenar’s sportsbook includes several layout elements specifically designed to align with local preferences, meet regional regulations, and highlight the popularity of key sports.
Simple and User-Friendly Layout
Designed to appeal to both new and experienced bettors, the layout is clean and gives players quick access to all markets, with flexible options for selecting specific betting lines.
Highlighted Sports
African betting platforms typically highlight football, focusing on both domestic leagues and international favorites like the English Premier League and the Champions League. Other popular sports such as cricket, rugby, and athletics also have dedicated sections for easy access.
Top Navigation Bar
A clearly visible navigation bar at the top of the screen includes links to major sports, live betting, promotions, and account tools, helping users easily switch between sections.
Promotional Side Panels
‘Skyscraper’ columns on both the left and right sides of the screen offer space for promotional banners. These highlight ongoing bonuses, featured markets, and time-sensitive offers that catch players’ attention quickly.
Live Betting Section
A designated section of the screen is devoted to live betting, enabling users to respond to real-time sports action. Displaying live scores and fluctuating odds encourages continuous engagement.
Color Coding
Odds are color-coded to indicate changes—green for increased odds, red for decreased—helping users quickly interpret market shifts.
Boosted Odds and Special Offers
Special sections draw attention to enhanced odds and exclusive promotions, appealing to value-driven bettors.
Sticky Bet Slip
This feature ensures that the bet slip stays visible as users navigate the site, making it easy to place bets at any time.
Search Functionality
A search tool helps users dive into specific teams, markets, or niche sports, improving accessibility and speed of use.
Optimized for Mobile Use
Altenar’s African platform is built with mobile-first functionality, allowing users to place bets conveniently while on the go.
Ready to do business in the African betting market? Speak to Altenar to learn how our tailored solutions can give your brand the edge.