Altenar’s upgraded Rewards System is a standalone sportsbook tool that enables operators to offer large prize pools to incentivize brand loyalty.
It brings the thrill of casino-style jackpots to sports betting, giving players the chance to win big—without any extra cost.
In this comprehensive guide to the Rewards System, we dive into how it works and the customizable options available to operators.
How the Rewards System Works
The Rewards System offers free entry into a prize drawing for placing qualifying bets on pre-selected sports, championships, events, or markets.
A main banner on the sportsbook homepage leads users to the Rewards System page, where all campaign details are displayed.
Once the campaign ends, the prize pool is distributed to players based on the campaign’s rules. Operators can offer a fixed prize amount or let the prize pool increase as more qualifying bets are placed.
Operators also control the qualifying criteria, including minimum odds and minimum stake.
Campaign creation involves the following steps:
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General Settings – Campaign name, start/end dates, description, and banner.
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Eligible Bets – Define criteria such as specific events, markets, minimum odds, and stake.
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Reward Options – Choose between a fixed or variable reward. If variable, specify how it’s calculated (e.g., percentage of stake).
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Reward Entry Options – Determine what qualifies and whether entries are given per bet or per unit.
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Payout Options – Define how the prize pool will be distributed.
The admin panel allows operators to set up new campaigns and track live, pending, and completed campaigns.
Fixed-time campaigns can automatically end, for example, when a specific match finishes.
The Rewards System interface features a single widget with a predefined layout, including campaign tabs, banners, eligible events, payout structures, and campaign rules.
Bets that are cashed out or voided are excluded from the reward draw.
Problems the Rewards System Solves
Retaining players is crucial to growing a sportsbook, and delivering an engaging user experience plays a central role in achieving that.
Users can be tempted by welcome offers or better odds elsewhere, so building loyalty is vital.
With the Rewards System, players placing qualifying bets earn free entries into jackpot-style prize draws, independent of the outcome of their actual wager.
The chance to win significant prizes—even from losing bets—gives users more reason to stick with your platform.
Benefits for Users
The Rewards System is flexible and can target various player segments, helping increase site engagement and revenues.
Users familiar with casino jackpots will recognize the appeal of big wins at no added cost. This feature helps convert casino players into sports bettors.
For sports-first users, the Rewards System introduces a fresh layer of engagement and loyalty-based incentives.
It can also be leveraged during major sporting events—like the World Cup or Champions League Final—to power event-driven promotions and boost excitement.
Comparison With Competitive Solutions
Bringing casino-style jackpots into the sportsbook world is a market-first innovation that gives your brand a unique edge.
As with all Altenar tools, it’s fully scalable and fits operators of any size. Even with modest stakes, this tool enables prize offerings often far higher than typical betting returns.
Future updates are already in the pipeline. Upcoming features include recurring campaigns triggered either at fixed intervals (e.g., after a set prize amount is reached) or randomly. Operators will be able to configure the number of lotteries and define payout thresholds.
A future release will also support bonus money as a payout option, letting operators issue non-cash rewards.
Conclusion
This tool can operate as part of a broader marketing push or as a standalone promotion. Operators can define what types of bets qualify and allow players to accumulate entries that contribute to jackpot-style prize pools.
When the campaign ends or is triggered, the prize pot is distributed to players based on the selected payout structure.
Whether you're looking to engage existing users or attract new ones, this system offers a unique and rewarding way to boost betting activity and player satisfaction.
Talk to your account manager to learn how this feature fits your region, or contact our sales team to get started.
