Altenar’s Bet Boost promotional tool received a major upgrade in 2024 and is a key feature for sportsbook clients seeking to stand out.
The tool allows operators to take even greater control over their pricing and use boosted odds as part of promotional campaigns around the events that matter most to their players.
In this comprehensive guide to the Bet Boost tool, we explain how it works, its main purposes, and how to use it most effectively.
How the Bet Boost Tool Works
The tool enables three pre-live boosted odds options:
Normal – A slight odds increase while retaining a margin.
0% – No margin; bets are offered at true market (fair) odds.
Super/Golden Boost – Above-market odds for maximum promotional impact.
Several front-end features are included, such as a “Bet of the Day” option that lets operators place a branded background image on a specific boost. The boost is also marked with a dedicated Bet of the Day banner, helping it stand out.
Boosts can be created manually or automatically using templates with predefined rules. Entire championships can be assigned to a template to auto-generate boosts for all related events.
A carousel widget can be placed on the homepage—or anywhere on the site (e.g., sport page, event page)—to spotlight boosted odds. Boost content can also be filtered by sport to improve design flexibility.
Additional features include countdown timers showing time left on promotional boosts, creating a sense of urgency for players.
Altenar’s Player Account Management system also enables push notifications to alert players to special promotions.
Further upgrades will soon allow boosts on high-yielding products like Bet Builders and multi-leg parlays.
Problems the Bet Boost Tool Solves
While Altenar clients could previously offer boosted odds, the process was slower and more manual—requiring direct requests. This limited how many boosts could be published and slowed go-live times.
A lack of available bet boosts can result in competitors consistently offering better odds, making it harder to retain players.
Benefits of the Bet Boost Tool for Users
The Boost Manager streamlines creation of boosts using templates with preconfigured rules, ensuring consistency and speed across markets.
Operators can also adjust boosts manually for more control and customization, making this one of the most flexible tools on the market.
Boosted odds are featured across carousels, event listings, and overview widgets, helping players find and act on enhanced odds quickly and intuitively.
Comparison with Competitive Solutions
Boosted odds are standard in modern sportsbooks, but how they’re implemented varies significantly depending on the provider.
Altenar stands out by offering one of the most comprehensive systems for managing and deploying odds boosts, including automated rules and visual customization.
Whether you prefer full control or want Altenar to help execute your promotional strategy, this tool offers the flexibility and scalability clients expect.
Conclusion
Boosted odds are a key promotional tactic in the modern sportsbook playbook. Being able to offer the best price around major sporting events and popular teams drives engagement and conversion.
Highlighting odds enhancements boosts excitement, increases potential returns for players, and mimics retail-style sales to attract attention. Displaying both original and boosted odds side-by-side is a proven way to improve site traffic.
With the Bet Boost tool, Altenar empowers operators to capture player attention, elevate user satisfaction, and grow revenue through localized, strategic promotions.
Get in touch with your account manager or our sales team to learn more about how to maximize this impactful feature.
