The world of iGaming is more competitive than ever, and ensuring your sportsbook has its own unique design and functionality is essential.
Not only does a sportsbook have to stand out from its competitors, but operators need the flexibility and control to adapt to the demands of their market—and this is where Altenar’s Custom Content Management solution delivers.
By combining our robust in-house front end with a dynamic content management system (CMS), it allows operators to create a tailored look and experience that reflects their brand identity.
How Custom Content Management Works
Altenar’s sportsbook solution is designed to provide operators with control over their site’s feel, look, and functionality, giving operators total autonomy—which is key to success.
Here’s how the three main pillars of this solution work:
Front-End Customization: Operators can easily manage and customize many different aspects of their offering, including content, layout, and odds. A unique set of widgets ensures a user-friendly experience that gives operators complete control over the way the sportsbook looks and functions.
Content Management: Providing powerful, interesting, and eye-catching content is key, so it is important to have a wide range of options and control over what is on offer. Our Custom Content Management solution allows operators to effortlessly edit, publish, and arrange site content from blogs, promotions, odds, event details, and much more. Operators can also schedule when changes are implemented based on key events.
Betting Configuration: Make your sportsbook's odds and markets more attractive with the power to adjust odds and margins across individual sports, competitions, betting markets, currencies, and even users. Soft and hard limits can be set across championships, markets, currencies, and users (including progress limits).
Problems Custom Content Management Solves
Basic Design Options: Traditional sportsbook solutions often stick to a rigid, generic layout, which stifles and limits customization—meaning too many betting websites look the same. Restricting total control of design adds obstacles when trying to make a sportsbook stand out from market rivals. Without a unique design and layout and with access only to standard front-end options, it impedes a customer’s user journey. Bettors are left with the impression that your site is generic and bland.
Complicated Update Process: Updating a website can often be a mammoth task, and traditional platforms have created overly complicated processes to implement changes and updates. This has meant operators have needed to hire technically skilled personnel, which is costly, while also enduring workflows that are laborious and time-consuming.
Limited Betting Control: Conventional fixed odds and margins restrict an operator’s ability to make individual adaptations and respond instantly to market developments. This can cause operators to fall behind competitors and, as a result, become a less attractive betting option for customers.
Benefits of Custom Content Management
Greater Control: Provides operators with complete control to customize and design every element of their sportsbook.
Increased Betting Flexibility: Respond to event updates and trends in real time by instantly adjusting limits, margins, markets, and odds for a more varied, meaningful, and smoother betting experience. Custom bets can also be offered, so the choice is yours when it comes to betting content.
Higher Engagement and Improved Appeal: With a fully customizable sportsbook that can change its look, feel, content, and betting options, operators can make impactful updates to enhance player engagement and brand loyalty.
Improved Efficiency: The ability to schedule updates and make instant adjustments streamlines site development, and the process of making changes becomes more efficient, less time-consuming, and ultimately cheaper for operators.
Unique Brand Identity: With the new and unique features that Custom Content Management provides, operators are empowered to create a clear distinction from rival operators.
Rapid Scalability: Operators can implement granular, tailored changes based on numerous factors such as audience, betting type, market, events, and more. Such flexibility means your sportsbook is ready for growth or expansion into new regions and markets.
Conclusion
Altenar’s Custom Content Management solution provides operators with total control and unique customization options. Operators have the power to deliver a bespoke look and feel, backed by premium content that ensures bettors enjoy a customer-centric experience.
Not all sportsbooks should look the same, and Altenar’s clients can design a platform that stands out from competitors while making operations simpler, more cost-effective, intuitive, and responsive.
It’s how all sportsbooks should operate—get in touch to schedule a demonstration.
