Altenar has introduced a new Rewards System as another promotional asset that sportsbook clients can use to boost player retention.
This innovative standalone tool enables operators to offer substantial prize pools that players can win at no extra cost, simply by placing qualifying bets.
The sportsbook feature offers the customization that operators have come to expect from Altenar products, with the ability to define the rules and payout structures. Such flexibility provides the option of offering a large prize that will be won by a single player or a number of smaller prizes to reward more players.
Operators can also choose which specific sports, championships, events, or markets are part of the promotional campaign, meaning the tool can be used as part of marketing campaigns for major events.
Qualifying bets are rewarded with tickets, and at the end of each campaign, the prize pool is divided among players accordingly. Players receive reward entries at no extra cost, and the tickets reward brand loyalty.
We are staying true to our principles, which is to provide our operators with great tools that will help them grow. This project was designed to bring casino-style rewards to sportsbooks and give our operators the option to use them however they choose.
We are versatile enough to support custom payout structures, so our operators can create different styles of campaigns (one big winner or a large number of small ones), and we’ve also included engagement thresholds for payout eligibility to encourage users to bet more. We consider it another solid innovation and another reason why we stand out.
Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager
