Altenar is pleased to announce the integration of Optimove’s digital experience platform, Opti-X, into our sportsbook platform to deliver faster time-to-conversion and higher player lifetime value for operators.
With Optimove, we’re further empowering our sportsbook platform with personalized experiences that generate individualized content recommendations from a player’s very first visit to a sports betting site.
The integration of Opti-X allows operators to create dynamic layouts tailored to each individual player, with flexible experimentation tools that help operators learn what resonates with their audiences.
Key capabilities of Optimove’s DXP, Opti-X, include:
Real-Time Messaging Platform
Operators can automatically trigger personalized messages across all marketing channels at the most relevant moments, boosting player engagement and retention.
Smart Search Engine Powered by AI
Optimove’s AI-powered search engine delivers lightning-fast, personalized search results, helping players quickly find what they need across the site.
Personalized Search Results
Search results are customized for each player based on past search history, platform behavior, and betting preferences. Optimove’s self-learning engine continuously improves search relevance to align with player intent—ensuring a seamless and satisfying experience.
End-to-End Personalization
Altenar now supports symmetric personalization across all channels and platforms, ensuring consistent, cohesive experiences that maximize player engagement and lifetime value.
Richer Player Profiles
With Optimove’s behavioral, historical, and predictive modeling, Altenar equips operators to create detailed micro-segments that drive highly personalized player interactions—fostering loyalty and increasing long-term value.
This integration reinforces Altenar’s commitment to delivering innovative, player-centric solutions for sports betting operators. With Optimove’s DXP, operators gain powerful tools to enhance their platforms, reduce time-to-conversion, and boost player lifetime value.
Diego Salas, Altenar Sales Manager, said:
We’re committed to enhancing the user experience and leveraging data to deliver personalized content that brings clear benefits to both players and operators. Our partnership with Optimove enables our clients to better understand player behavior and tailor content and marketing messages to maximize impact.
Adi Dagan, Senior Director of Partnerships at Optimove, commented:
Altenar is clearly a breakthrough leader in the sports betting software space. Being part of their solution is truly an honor. This partnership is a major win for operators looking to deliver exceptional personalized experiences for each player. These are incredibly exciting times for online sports betting, and we’re proud to partner with an innovator like Altenar to help take the industry to the next level.
