Lottoland, the world’s leading lotto betting company, primarily offers online betting services for over 30 lottery draws. On June 1, 2018, the company made headlines by achieving the Guinness World Record for the Largest Online Gambling Payout, totaling €90,000,000 (£79,002,400; $105,121,000).
In 2019, Lottoland expanded its offerings by entering the sports betting market using a solution provided by Altenar. This sportsbook integration was designed to appeal to their existing lottery customer base. Originally founded in Gibraltar, the company has successfully grown its presence across more than ten countries and top-level domains. Lottoland holds licenses in the UK, Ireland, Gibraltar, Malta, South Africa, Australia, and Sweden—further solidifying its global footprint. The brand is viewed as a highly valued and rapidly expanding partner, with ambitions to extend its sportsbook presence to additional markets.
Altenar’s bonus tool has played a key role in Lottoland’s strategy to attract a broader user base. Altenar also developed the Lotto Side Betting product, designed as a bridge to introduce lottery players to sportsbook offerings.
1) How has your sportsbook product performed in the market?
“Since expanding into the sports betting space, we’ve not only given existing Lottoland users a new destination for their sports wagering, but we’ve also attracted brand-new sports bettors looking for a user-friendly and competitive product.
With continued expansion and ongoing product enhancements on the horizon, we look forward to working closely with Altenar to drive future growth.”
2) Why did you choose Altenar’s sportsbook for this space?
“Thanks to Altenar’s turnkey solutions and comprehensive roadmap, it was an easy choice to partner with a company that shares our ambitious goals and passion for building a best-in-class sportsbook. Since launch, Altenar has consistently supported Lottoland’s objectives by delivering top-tier user-facing products like Bet Builder, Early Payout, Bore Draw, and the co-development of our lottery side bets feature.”
3) What is the potential of your operating regions, and how have they evolved over recent years?
“We’re now live in multiple markets, supported by licenses in the UK, Ireland, Gibraltar, Malta, and South Africa—with additional expansion planned. Across these territories, we offer both new and returning customers a unified experience through our multi-product platform that includes lotto betting, casino, and sportsbook offerings.”
4) What excites you most about the iGaming industry this year?
“The emergence of technologies like AI is incredibly exciting. We’re already embedding AI into our planning around new features and products. I’m eager to see how these advancements will reshape the sports betting experience for both operators and end users.”
Interesting Statistics | Inside Lottoland & Altenar
Average Number of Bets: 280,000
Average Number of Bettors: 16,000
Top Events: Major league soccer matches
