Altenar, a sportsbook software provider, would like to introduce its new Head of Sales, Antonino Barra, a seasoned and passionate professional in the field of Operations, who is bringing his expertise, pastime and passion to the field of Sports Betting.
Antonino artfully demonstrates and encapsulates his experience in the phrase, “before you pitch a pen, you should be sure that a pen is what your customer actually needs.”
Get to know Altenar’s Head of Sales, ahead of expos, events and new partnerships by reading the interview below …
What excites you about the world of sports betting?
Being a gambler myself, I know the feeling of anticipation that creates a natural high — that adrenaline rush; a feeling many of us seek when placing a bet. As a professional working in the field, I take delight in thinking that I am somehow contributing to the development of this fast-paced, ever-changing industry.
Why did you choose to apply for Altenar?
Although it may sound a bit cliché, I enjoy finding solutions and take pride in knowing that I’m assisting customers in expanding their operations. Altenar is mission-driven, highly customer-focused, and committed to growing businesses ethically and through diverse channels. I share this mindset and thought it would be thrilling to contribute to the same mission.
With SIGMA Europe fast approaching, how do you think the space of sports betting and iGaming will change in the coming months/year?
The Covid-19 pandemic is still impacting many businesses, but we’re seeing improvement compared to this time last year. Industry forecasts show that iGaming is far from reaching its peak in Europe. Growth is now being driven by emerging markets in Eastern and Southern Europe, as well as newly regulated jurisdictions like the Netherlands, Germany, and Switzerland — which will likely accelerate the upward trend.
Could you explain your passion for sales and how your expertise will benefit Altenar’s new and seasoned partners?
I’ve spent the last ten years in Operations, and the expertise I’ve built during that time is now guiding me toward a role that aligns more closely with my interpersonal skills and interests. Understanding partners’ needs is my core philosophy, and I believe I bring some valuable “trump cards” that can serve as true assets to the team.
How have your previous roles/education prepared you for this opportunity?
They’ve taught me how to convey the value of a product in ways that truly resonate with each customer — whether they’re new or experienced. It all starts with gathering insight into what they’re looking for. That’s the key to assessing, discussing, and ultimately solving their needs.
Before you pitch a pen, you should be sure that a pen is what your customer actually needs.
What steps do you take to understand a customer's needs and how do you implement/tailor this in your interactions with potential customers?
Understanding what your customer really needs is the cornerstone of any fruitful partnership — whether it’s brand new or long-standing. Translating this insight into actionable results is how you strengthen current relationships and build successful new ones.
So, in a nutshell: listen, provide value, aim for a mutually beneficial outcome.
Discover more about Altenar, a sportsbook software provider, by contacting the team today!
