1) How do you see the evolution of the North American gaming market, including Canada, and how will Altenar take advantage of this context to advance its sportsbook solution in both jurisdictions?
The North American gaming market—including the Canadian sector—is undergoing a major transformation fueled by regulatory shifts and a growing appetite for online betting. With the recent legalization of sports betting in Canada and in multiple U.S. states, the region presents enormous potential.
Altenar is strategically positioned to capitalize on this evolving landscape. We secured our B2B license in Ontario, Canada last year, which enables us to deliver our solution to Canadian players—who, much like American users, are passionate about U.S. sports. That gives us a solid foundation to understand and meet the needs of players in both markets.
Our sportsbook platform blends advanced technology, deep market knowledge, and a strong understanding of local compliance requirements. By leveraging our expertise, we aim to offer a fully tailored sportsbook solution for operators across both jurisdictions.
2) In 2024, Las Vegas will host numerous sporting events. Do you think this will provide a major boost to the state’s online betting market? How will Altenar leverage that opportunity?
The concentration of sporting events absolutely presents a major opportunity for the online betting space. As these events generate excitement among both local and global audiences, demand for online sportsbooks is expected to rise significantly.
At Altenar, we recognize the potential of this unique moment and are ready to make the most of it. Our focus is on delivering a seamless, secure, and engaging sportsbook experience that aligns with user expectations. We understand that U.S. and Canadian players have unique behaviors and preferences.
Our dedication to the Canadian market goes beyond technology. We actively collaborate with local operators, regulators, and other stakeholders to gain valuable insights, promote responsible gaming, and ensure our solution remains aligned with evolving regulatory frameworks—and, ideally, soon with the U.S. market as well.
3) What goals does Altenar hope to achieve with its presence at this event?
At G2E Las Vegas, our primary goal is to build strong, meaningful connections across the industry. We want to showcase our advanced sportsbook solution to operators, regulators, and key industry stakeholders—highlighting Altenar’s unique value proposition for North America.
Our objective is to position Altenar as a trusted and forward-thinking partner for operators looking for a comprehensive sportsbook platform that combines innovative technology, regulatory compliance, and outstanding customer support. Through in-depth conversations, platform demonstrations, and understanding the specific needs of the North American market, we aim to establish new partnerships and grow our footprint in the region.
