At this year’s Betting on Football conference at Stamford Bridge, Altenar COO Dinos Stranomitis played a key role in a Q&A session designed to challenge the industry’s top suppliers with questions directly from conference attendees.
Just six weeks later, we caught up with him to revisit some of the session’s key topics—including major roadmap features, the user experience “battleground” for sports betting providers, and why Altenar continues to push innovation in other jurisdictions while many rush to capture U.S. market share.
SBC: What stands out on Altenar’s development roadmap for 2019?
DS: The Altenar development roadmap is both “extensive” and “promising,” I would say. Since last year, we’ve been undergoing a software overhaul—moving to newer, more modern technologies that enable us to add more features to our already sophisticated platform.
When it comes to look and feel, we’re constantly enhancing the user experience. Currently, we’re designing a new way to offer sportsbook services to casino players. This might become the next big trend for engaging casino users with sports content. Stay tuned!
SBC: Are there certain must-haves across the board, or do you prioritize new tech region by region?
DS: Technology is universal—we generally don’t apply a region-by-region approach. However, when it comes to user interface and visual design, regional preferences definitely come into play.
As for must-haves, it’s the essentials: software stability and scalability, a wide content offering, 24/7 support, and sophisticated risk management tools that boost profitability.
SBC: How do you deliver the best user experience for your operators?
DS: User experience isn’t a one-dimensional task. I always emphasize that it starts by *listening*—listening to the operator and their users.
From there, it’s about analyzing market needs, working closely with the development team, and creating a bespoke UI that helps the operator gain market share. To summarize: it’s all about listening.
SBC: During the panel, you mentioned that innovation comes from fresh minds and newcomers. How confident are you in Altenar’s ability to outpace legacy technology?
DS: Historically, innovation comes from challengers and newcomers—there’s no doubt. Altenar is already making waves and joining the ranks of leading sportsbook providers. We may need a bit more time to fully establish ourselves, but our customer loyalty speaks volumes about our long-term potential.
SBC: You also noted that Altenar may not have the immediate resources to secure the largest U.S. contracts, but could drive innovation in other markets. What regions are you targeting next?
DS: Over the past two years, Altenar has invested in regulatory compliance and certifications from some of the most complex jurisdictions—such as Spain and Romania—and others like Sweden, Colombia, and the UK.
Beyond that, we’re working with licensed operators under Malta’s MGA, as well as in Greece, Bulgaria, Latvia, Nigeria, and Mexico. We’re also entering the Italian market. Right now, our primary focus is on Europe and Latin America.
User experience isn’t a one-dimensional task. I always emphasize that it starts by listening to the operator and their users.
— Dinos Stranomitis, COO at Altenar
Written by SBC News
