World-leading sportsbook integrates unique Opti-X platform
Altenar, the leading sportsbook and iGaming software provider, has secured an agreement with Optimove, the industry’s go-to CRM marketing platform.
The partnership is initially designed to enhance players’ digital experiences. Altenar’s operator partners can now increase retention and engagement thanks to Optimove’s Opti-X, an AI-driven recommendation and search engine.
This new deal will strengthen Altenar’s global footprint, enabling a unique integration that transforms the sportsbook landscape and allows room for future growth.
By integrating Opti-X widgets, Altenar’s operators can personalize dynamic content across multiple channels, delivering the ultimate player experience on web or mobile. Customers can explore top products on the market and benefit from an intelligent AI-powered search engine.
Known for its comprehensive and fully managed sportsbook solution, Altenar serves top-tier brands worldwide and continues its strong momentum across Latin America. Its award-winning sportsbook delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience.
This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendation solution will empower operators to serve each player with the right digital recommendations at the right time—boosting retention and elevating the player experience.
It’s a surefire step toward stronger player loyalty and trust, improved retention, and a healthier bottom line.
Charlie Williams, Commercial Director at Altenar
This announcement marks a major milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in Latin America, so this partnership is a no-brainer. Combining our technology with Altenar’s unmatched industry expertise allows us to deliver innovative solutions that drive iGaming operators’ business growth.
As players’ attention spans continue to shorten, operators need to start marketing with the player in mind—offering relevant and personalized recommendations, services, and products to keep them engaged and coming back for more.
Dan de Souza, Global Director of Partnerships at Optimove
