Altenar has enhanced the tennis vertical available through our sportsbook for ATP and Challenger Tour events thanks to the integration of official TDI data via Sportradar.
The recent launch means Altenar’s tennis products are now powered by real-time data sourced directly from venues, enabling a greater number of in-play betting events and micro markets.
Sportradar utilizes advanced artificial intelligence and in-depth tennis data from TDI to process hundreds of thousands of data points from every ATP and Challenger Tour match, creating a significant boost in betting opportunities.
The introduction of micro markets allows users to bet on outcomes with immediate results, such as the next serve, break points, or the total number of shots in a point.
The upgraded tennis vertical is the latest example of Altenar’s commitment to using premium data feeds from official rights holders to enhance the sportsbook experience and drive higher retention rates for operators, ultimately increasing revenue.
Micro markets have already seen strong success in soccer and major U.S. sports, and this expansion into tennis gives operators an upgraded product for another one of the most popular betting sports.
Antonis Karakousis, Altenar’s Director of Operations, said:
This is a pivotal opportunity to achieve our growth ambitions and fulfill our commitment to elevating the user experience. This partnership will serve as a catalyst for innovation, enabling us to deliver unique betting options with the lowest possible latency across all our operators.
