Supplier’s sportsbook goes live via Pragmatic’s smart PAM platform
December 7, 2023: Altenar, a leading sportsbook and iGaming software supplier, has integrated its world-class sportsbook technology into Pragmatic Solutions’ smart Player Account Management (PAM) platform.
This new collaboration will make Altenar’s top-tier sportsbook available to Pragmatic Solutions’ operator clients and prospective licensees through a seamless configuration process.
The partnership offers operators access to a full-stack solution designed to enhance player experiences and drive success in regulated markets.
Pragmatic Solutions provides a PAM platform that empowers leading operators in regulated markets. With Pragmatic Solutions, operators can easily integrate new games, payment solutions, and a wide variety of services from hundreds of suppliers—including Altenar—while ensuring regulatory compliance, robust risk management, and tailored marketing promotions.
Altenar’s services to licensed gaming operators encompass sportsbook solutions powered by premium-quality data feeds, managed trading services, and customized IT-based development.
Commenting on the deal, Dinos Stranomitis, COO at Altenar, said: “We are delighted to collaborate with Pragmatic Solutions and enable them to offer our state-of-the-art sportsbook to their diverse portfolio of clients.
“With the added assurance of our seamless and fully customizable technology, we’re excited to see them continue expanding their offering.”
Ashley Lang, CEO at Pragmatic Solutions, added: “We are thrilled to integrate Altenar's high-quality sportsbook solution into our PAM platform as an additional option for our licensees. Altenar’s sportsbook has been highly requested by our customers and prospective licensees, and we’re excited to include it in our pre-integrated portfolio.
“Both of our products excel in stability and flexibility. Our extensive customization features and powerful marketing tools can easily be combined to enrich the player experience and maximize engagement. Together, our teams are strongly aligned to deliver a complete solution that empowers operators to build compelling brands tailored to their business goals.”
“We are confident that combining Altenar's sportsbook with our iGaming platform will empower operators aiming to lead in their markets of choice.”
For more information on this release or to arrange an interview, please contact Square in the Air at [email protected].
About Altenar
Founded in 2011, Altenar is a leading iGaming software provider, inspired by the vision of its customers. Offering everything from bespoke software-only products to a fully managed sports betting platform, the company has established itself as one of the iGaming industry’s premier suppliers across multiple global markets.
With a reputation for stability, combined with flexible and personalized service, Altenar’s proprietary products are developed and operated in-house—with an emphasis on being powered by premium-quality data feeds.
Altenar’s services to licensed gaming operators include sportsbook, managed trading services, mobile-first delivery, customized IT-based development, and risk management.
Altenar is licensed to operate in 13 major global jurisdictions, including the UK, Malta, Spain, Denmark, Sweden, Portugal, the Netherlands, Colombia, and the Baltics.
Please visit altenar.com for more details.
About Pragmatic Solutions
Pragmatic Solutions provides proprietary core platform technology for gaming and sports betting operators aiming to scale in fast-paced, highly complex regulated environments.
The company offers a next-generation Player Account Management (PAM) platform that is open, modular, stable, scalable, and flexible thanks to its API-based architecture—giving clients complete control over their gaming business roadmap and operations.
The platform features a comprehensive, user-friendly set of back-office tools to ensure regulatory compliance, manage risk, and oversee brands, promotions, and player experiences with maximum flexibility. Pre-integrated with hundreds of third-party content, payment, and service providers, the platform also supports rapid integration of new services of the operator’s choosing.
Pragmatic Solutions, sister company of Pragmatic Play, was founded in 2014. Headquartered in Gibraltar, the company holds licenses from the MGA, UKGC, and AGCO, and supports live operators in many locally regulated markets, including the UK, Spain, Germany, Ontario, Romania, Hungary, Estonia, and more. The Pragmatic Platform is ISO 27001 and GLI UK certified, and compliant with numerous regulated European jurisdictions.
For more information, visit www.pragmatic.solutions.
