Altenar has released another innovative new feature after launching a Tipster Module to allow its clients to integrate expert insights from influencers directly into its sportsbook.
The use of influencer marketing has become increasingly important for many operators, especially in markets where strict regulations around gambling advertising limit the available marketing options.
Altenar’s solution allows curated tips and recommendations to be featured in various ways, and unique styling can be used to provide a personalized design. Bets from tipsters or influencers can be highlighted in multiple ways, including as Boosted Odds to give additional visibility to the selections.
Influencers can be assigned a name, an avatar, and a unique background. The Tipster Module can also be used to highlight recommended bets from affiliate websites or a sports site.
This new sportsbook feature gives operators a variety of marketing options that can help their brand stand out and maximize sponsorship deals, such as with a brand ambassador.
As gambling advertising laws are tightened in various countries around the world, Altenar’s innovation provides an important solution to boost brand awareness.
Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said:
We know that strict rules around gambling advertising are a challenge for many of our clients, and we were eager to create a solution that supports their marketing efforts. The use of influencers with a strong online following has become a common advertising approach across many industries, and our Tipster Module enables operators to adopt this strategy as part of their marketing plan. Influencers can help raise brand awareness and drive traffic to a sportsbook, and we are excited to offer this feature to our sportsbook clients.
