Altenar, the leading sportsbook and iGaming software provider, has announced that it is set to power PalmsBet’s global operations. This deal strengthens Altenar’s position as one of the top tech providers in Europe, with its reputation in the Balkan region at an all-time high. Altenar is also set to scale the operator’s African operations, which went live in Kenya in December, with Peru set to follow in April this year.
PalmsBet is one of the most exciting operators in the Bulgarian market, offering over 20,000 sporting events. The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.
As part of the deal, PalmsBet will also gain access to Altenar’s award-winning sports betting and virtual sports offering, enabling the operator to make significant progress in these three regions.
This deal with PalmsBet is truly exciting, given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics.
Having launched in Kenya with PalmsBet, the move into the Balkan region opens many doors for us, and there is definitely potential to expand into new markets in the future.
George Mavridis, Commercial Account Manager at Altenar
Altenar had a highly successful 2022, with numerous award wins for its unmatched sportsbook, including at EGR Italy, and a significant player count throughout the year. Even more growth is expected in 2023. Licensed in a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for many leading operators.
