Altenar is excited to announce that it has signed an agreement to provide its fully managed sportsbook solution to Czech operator MerkurXtip.
The brand is owned by Merkur Group, formerly known as Gauselmann, which was established in 1957 and remains a family-owned company employing 14,000 people worldwide.
Altenar’s sportsbook solution will replace the existing sportsbook product on merkurxtip.cz, delivering a range of innovative features designed to elevate the betting experience for players, improve retention rates, and boost revenue.
The partnership strengthens Altenar’s presence in the Czech market, and the agreement is expected to open the door to additional opportunities in the future.
Sam Hill, Altenar Sales Director, said:
Merkur Group is a fantastic company with a rich legacy in the industry. Being entrusted to take their brand forward in the Czech market is a testament to the quality of Altenar’s product and service, delivered across numerous regulated markets. We’re eager to get started and look forward to growing our partnership with the Group.
Stanislav Sopko, CEO of MerkurXtip CZ, said:
We’re excited to announce the beginning of a dynamic new partnership with Altenar. This collaboration marks the start of a promising journey, and we’re confident it will bring exceptional value to both our organizations and the customers we serve.
Through this partnership, we aim to deliver best-in-class sports betting products from Altenar and provide MerkurXtip’s customers with an outstanding gaming experience. Together, we’ll combine our strengths and expertise to create new opportunities, enhance our offerings, and drive innovation forward.
Stay tuned for more updates as we embark on this exciting venture. We look forward to achieving great success in the months and years ahead!
