Cricket is one of the most popular sports in the world, and its global appeal makes this vertical an important part of a premium sportsbook.
The sport attracts fans from many different countries, most notably India, England, Australia, and South Africa, and the different formats of the game provide numerous betting options.
Here we highlight some of the reasons why cricket is such a big hit and how Altenar’s sportsbook platform delivers when it comes to betting.
How Premium Cricket Content works
Altenar’s sportsbook is powered by premium data feeds provided by official data rights holders. Only by integrating the feeds of top providers can we ensure the fast delivery of accurate statistics and odds that our traders require and bettors expect.
A stable API connection and strong technology infrastructure ensure the data syncs with the platform’s interface, delivering a dynamic betting experience.
The premium cricket content covers a wide range of competitions from many different regions. Whether it's international cricket or regional tournaments, Altenar’s sportsbook features all the matches that sports betting brands need to increase site traffic and ultimately drive revenue.
Altenar’s cricket vertical includes a wide selection of markets, from outright betting on winners of the biggest tournaments to in-play odds on live action.
Problems Premium Cricket Content solves
Cricket is almost seen as a religion in some parts of the world, and estimates of 2.5 billion fans highlight how important the sport is to a betting audience.
The sport’s world governing body (the International Cricket Council) has 108 members, and cricket’s global appeal stems from its historical expansion under the British Empire.
India’s passion for cricket is unmatched, and there’s significant betting interest whenever the national team is in action. The Indian Premier League is also the biggest non-international tournament in the world.
Cricket is also hugely popular in other Asian countries, most notably Pakistan, Bangladesh, and Sri Lanka, while it remains a vital part of the sporting culture in Australia and New Zealand.
Providing extensive cricket betting markets is also important for the UK market, while the sport is popular across several African countries—especially South Africa—as well as in the Caribbean.
Cricket may not have the same universal reach as soccer, but it should be a key part of any premium sportsbook to ensure your brand taps into the potential that a cricket-loving audience offers.
Benefits of Premium Cricket Content for users
Cricket can be played in multiple formats, and that means plenty of different betting opportunities for fans of the sport.
T20 cricket—or short-form versions like The Hundred in England—are matches that take place over 2–3 hours and offer nonstop action. In contrast, Test match cricket is played over five consecutive days with a slower pace, though it often features dramatic momentum shifts.
Regardless of the format bettors prefer, cricket fans often show unmatched passion, and Altenar’s premium cricket content meets their needs. Those seeking fast results can wager on quick markets like the next method of dismissal, runs to be scored in the next over, or the fall of the next wicket.
For more patient fans, betting on the winner of major events like the World Cup or the Ashes adds extra excitement as top international players go head-to-head.
The use of premium data feeds ensures statistics are updated in real time, allowing bettors to track scores through visually appealing scoreboards.
Comparison with Competitive Solutions
Sportsbook operators shouldn’t underestimate the popularity of cricket, and Altenar ensures you have everything needed to make the sport a cornerstone of your betting product.
Coverage of a broad range of tournaments—not just high-profile events—ensures cricket fans are well supported regardless of their region.
The use of premium data feeds helps Altenar’s sportsbook stand out, with ball-by-ball updates enabling a depth of markets that not all providers can offer.
Conclusion
Cricket’s global reach and enormous fanbase make it a key betting vertical—no matter where your brand operates.
From match outcomes to individual player stats and unique betting markets, a comprehensive cricket offering can help your brand stand out and capitalize on the sport’s rising popularity.
