One of the most popular verticals in some parts of the world is racing, with betting on horses and greyhounds a long-standing tradition.
Providing the best racing content to your sportsbook customers is essential in territories where betting at the tracks is one of the most popular forms of gambling.
In this article, we take a detailed look at what Altenar has to offer when it comes to racing content.
How Live Racing Content Works
Altenar works with leading providers to ensure coverage of a huge selection of horse racing and greyhound events from venues around the world.
More than 75,000 live racing events are covered every year and are delivered as an end-to-end solution. Bettors can follow the action thanks to live-streamed footage, while in-depth data allows them to make informed selections.
On-screen graphics are provided with betting triggers, in addition to an extensive range of markets and odds to provide seamless betting experiences.
A new addition to Altenar’s horse racing offering is the standalone lobby, which enhances the user experience and ultimately drives up revenue.
Problems Live Racing Content Solves
Racing remains one of the most popular sports for betting in a significant number of countries.
The UK is widely regarded as the home of horse racing and hosts some of the world’s most famous races, including the Grand National and Epsom Derby, while the Cheltenham Festival and Royal Ascot are meetings that capture global attention.
Ireland also has a strong racing culture while, outside Europe, the United States also stages some famous races including the Kentucky Derby and Breeders’ Cup. Japan, Hong Kong, and Australia are among other countries where racing enjoys plenty of popularity, and the sport’s global appeal ensures there is racing taking place around the clock.
In addition to horse racing, betting on greyhounds also has plenty of appeal in some countries and the fast-paced action can be a hit for players and operators alike.
Offering a high-quality racing vertical allows operators to maximize the potential of the large number of races taking place and increase site traffic.
Benefits of Live Racing Content for Users
The number of races taking place every day can make navigating a horse racing and greyhound vertical challenging, but Altenar’s standalone lobby provides numerous benefits.
Easier navigation means players can quickly find the tracks and the events that matter most to them, and the possible selections are displayed in an intuitive way.
Both horse racing and greyhounds provide many different betting options. From simply picking the winner of a race to more complex strategies such as trifectas, Altenar’s sportsbook allows bettors of all levels to place the bets that suit their needs.
Whether they are new to the thrill of racing or experienced bettors looking to put their knowledge to the test, Altenar’s product allows them to place bets easily and follow the action without navigating elsewhere.
Comparison with Competitive Solutions
Altenar works with leading feed providers to ensure a premium racing product that can help your brand stand out when it comes to action from the tracks.
The standalone lobby is an innovative solution that can act as a landing page to help with marketing campaigns, while the page is a hub for the racing needs of all bettors.
Working with premium providers also ensures fast and reliable data that can make a significant difference compared to racing verticals found elsewhere.
Conclusion
The global appeal of racing makes having 24/7 live racing content a key ingredient for sportsbook success.
Extensive racing coverage means bettors are usually only moments away from the next race, and making your website the ultimate home of racing betting will put you on track for higher profits.
