Sportsbook provider Altenar has signed a new agreement with Lottoland to provide a fully managed sports betting platform for the online lotto provider.
The deal marks the first sportsbook launch for Lottoland. It debuted in select markets in 2019, with plans to expand globally throughout 2020.
“We are very happy to be working with Lottoland on their first sportsbook,” said Altenar Commercial Director Domenico Mazzola. “The whole team is very proud that the product is now live.”
Altenar Chief Executive Officer Stanislav Silin added: “The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such a critical vertical for Lottoland’s global expansion strategy.”
“We are looking forward to long-term cooperation and will do our best to ensure our sports betting solution provides the technological edge and flexibility Lottoland needs.”
Mazzola emphasized that Lottoland had chosen Altenar for its “flexible approach and customization of the software,” which has been tailor-made to fit the needs of the online lotto provider.
Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason, we are very pleased to provide a one-stop shop for lottery betting, gaming, and sports.
“Having Altenar at the helm of its development means we can truly focus on customer experience, with competitive pricing, ease of use, market variety, and frictionless user journeys all built into the design. We are very excited to see the finished product live on our site.”
