Altenar has signed a deal with Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, to launch sports betting within its innovative street game platform.
As part of the agreement, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside extensive esports coverage and a full range of traditional sports to Rise & Hustle’s players in Nigeria.
Popular sports such as soccer and the English Premier League will form the foundation, complemented by comprehensive coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency (Naira), ensuring a familiar end-to-end experience.
The agreement allows Rise & Hustle’s users to benefit from personalized bet recommendations and seamless wallet integration across casino, free-to-play, and sportsbook. An optimized UI/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.
Altenar’s customizable, mobile-first front end aligns seamlessly with Rise & Hustle’s brand, while its advanced risk management tools protect profitability and prevent fraud. Operators can now benefit from real-time, competitively priced odds and 24/7 access to Altenar’s trading team, highlighting its commitment to customer care.
The partnership follows a strong year for Altenar in Africa, after it secured its South Africa license back in December 2024 and appointed Brendon Jeacocks as Regional Director.
Tassos Theocharidis, Senior Sales Executive at Altenar, said:
We’re excited to team up with Rise & Hustle to deliver a new sports betting experience to its players. We strongly believe in the operator’s potential in the highly competitive Nigerian market.
We look forward to enhancing their existing offering with the addition of our award-winning sports betting technology.
Josh Jones, CEO & Co-Founder of Rise & Hustle, commented:
Our collaboration with Altenar allows us to deliver a world-class betting experience tailored to Nigerian players’ interests.
The onboarding process and speed-to-market were two key factors in choosing Altenar, and rolling out a sportsbook solution will help us attract new audiences as we expand our business.
