Domenico Mazzola, Commercial Director at Altenar, tells Focus Gaming News why he’s a big believer in the Latin American market.
Exclusive interview – While all eyes are on the U.S. as the major growth market, Domenico Mazzola remains a strong supporter of Latin America. Altenar’s Commercial Director took time out to discuss the company’s strengths and plans for the region.
Altenar offers fully managed sportsbook solutions and has a strong presence in Latin America, including Colombia, Peru, and Brazil.
“When it comes to South America, I’d say we have a very strong presence there, working with several business partners,” Mazzola says.
“We were one of the first sportsbook suppliers in Colombia – actually, we’re planning to come back with a couple of brands that I can’t announce just yet.”
Opportunities for growth in Latin America
With internet penetration and improved payment options, Latin America remains an appealing market, Mazzola says.
“In general, we see South America as having very high potential because it doesn’t yet have all the restrictions and competition that, for example, you find in Europe, and it doesn’t have the very particular requirements that, let’s say, the Asian market does.” – Domenico Mazzola, Commercial Director at Altenar.
Mazzola emphasizes the importance of partnering with local companies due to the still-significant retail presence in the region and notes that now is the right moment for providers committed to LatAm, especially as many operators shift focus to the U.S.
He says: “Many companies have probably chosen to diversify and shift their priorities, moving from targeting LatAm to the U.S. This, in my opinion, creates space for other providers like us, who have chosen not to enter the U.S. just yet, to focus more on acquiring operators in South America.”
Customization is key for Latin America
One of Altenar’s greatest strengths in the region is its commitment to customization.
“We understand that to be successful, no matter where you operate, you need to localize your solution—create and deliver content and features that specific markets require,” Mazzola says.
“Many people—especially in Europe—believe South America is just one big country, which is completely wrong. Consider that in Brazil they speak Portuguese, in Peru they speak Spanish, and in Mexico the audience is more focused on U.S. sports, while Colombians are very soccer-oriented.
“It’s important to understand these distinctions, which may seem basic, but in practice, we still see brands operating across multiple countries with the exact same look and feel everywhere.”
He notes that customization doesn’t stop at localization.
He adds: “We are fully committed to customizing our solution not only for specific markets but for individual operators.
“Right now, we have two operators working in the same country and we’ve delivered two distinct sportsbook approaches—one focused on online presence and the other tied to physical casinos. Naturally, their audiences and requirements differ—even within the same country.”
Altenar continues to develop its technology, including a new version of its sportsbook that offers more tools and a faster, more stable product. Mazzola notes the company is balancing customer requests with its internal roadmap. It’s currently developing a business intelligence tool and potentially a new cross-platform mobile app.
In the meantime, the time is right for continued growth in Latin America.
Check out the full interview with Domenico Mazzola on the Focus Gaming News YouTube channel.
