Altenar began providing a full turnkey sportsbook solution to YangaGames Technologies last year, and the new partnership is driving the company’s growth in Nigeria.
YangaGames Technologies began operations in 2016 and is now a leading online and retail gaming and entertainment company with subsidiaries including YangaSport, YangaWin, and YangaLotto. The decision was made to switch providers in 2024, and Altenar now covers all aspects of the company’s online operation, including sportsbook, casino, and the Altenar Gaming Platform.
With the onboarding process complete and the company going from strength to strength, we asked YangaGames CEO Derrick Kentebe to reflect on the success of our partnership and the key features of Altenar’s products and services that are elevating the company’s brands.
Overall, how has your partnership with Altenar been so far?
The partnership with Altenar has proven to be highly impactful and strategically aligned with our goals. Their collaborative approach and the outcomes achieved have consistently exceeded our expectations.
How was the onboarding process?
Smooth, transparent, and remarkably stress-free—setting a strong foundation for the partnership from day one.
Which specific product features do you find most beneficial for enhancing the overall user experience for your players?
Among the product features, the seamless and efficient deposit and withdrawal functionality has been particularly beneficial. It significantly enhances player satisfaction and fosters trust in our platform.
Are there any specific sporting events or competitions that you see as key factors in your sportsbook’s growth?
Key sporting events that have been instrumental in driving growth include the major European football leagues—especially the top five leagues.
How would you describe your experience with the efficiency and effectiveness of our back-office tools when managing your sportsbook operation?
We have found Altenar’s back-office tools to be highly effective. Their capability in identifying fraudulent activities supports robust risk management, and the provision of accurate transactional data greatly enhances our analytical capabilities and overall operational productivity.
How has our sportsbook contributed to increasing the average lifetime value of your players?
The reliability of the platform—free from lag, combined with fast deposits and withdrawals, and a user-friendly interface—has significantly increased player trust, directly contributing to a higher average lifetime value.
Is there specific product functionality that has proven particularly effective in player acquisition? How about player retention?
For player acquisition, the wide variety of offerings—from virtuals and live instant games to traditional sports betting—has given users the freedom to choose experiences that suit their preferences. In terms of retention, the platform’s intuitive, transparent, and user-friendly design has played a key role in keeping players engaged and satisfied over time.
How do you find the usability of the front-end widgets, and how effective is the configurability in managing your site’s uniqueness?
The front-end widgets are intuitive and user-friendly, enhancing the overall player experience. Their high configurability has allowed us to tailor the platform to our brand, making it both distinctive and effective for player engagement.
How would you describe your experience with the account management and business support teams?
Our experience with Altenar’s account management and business support teams has been exceptional. They are highly responsive, proactive in their support, and consistently accessible—demonstrating a strong commitment to assisting us effectively, regardless of the time or nature of the query.
What is the most important factor to consider when choosing a sportsbook provider?
In our view, the most important factor when selecting a sportsbook provider is reliability. This includes several critical elements: responsive customer support, platform customization and flexibility, strong security measures that foster trust, a seamless user experience, a comprehensive range of betting options, and consistent platform stability and performance.
Are you able to provide any data to highlight your growth and success?
Since partnering with Altenar, we’ve experienced a significant upward trend in key performance indicators, especially in deposit volumes and overall sales turnover. While specific figures remain commercially sensitive, the growth trajectory clearly reflects the success of this partnership.
Final thoughts
We’re truly focused on transforming the betting experience. At our core, we believe in leveraging technology and continuously innovating to drive improvement. Our top priority is ensuring our players have a fantastic experience and feel truly satisfied—that’s what motivates us.
Finding the right technology partner wasn’t easy. This is our seventh and best platform. It genuinely stands out and is by far the most user-friendly and effective system we’ve used.
Having a strong tech foundation is essential. It enables us to create more opportunities for people, grow our business dynamically, and contribute to helping individuals build wealth in the fast-paced world of betting.
