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Gaming is invariably following the tech
initiatives in bigger industries

Altenar’s CEO Stanislav Silin spoke to SBC ahead of next week’s Digital Summit to discuss his plans for the event, and what parts of the conference agenda have caught his eye.


In his interview, he explained that during the global lockdown, Altenar has placed more of a focus upon esports and virtual sports, and has continued its plan to pursue further regulatory recognition for when betting volumes do resume.



What are you looking forward to at the SBC Digital Summit?

It’s a rather novel format of conference that may have existed before, but never had the kind of speakers or attention this particular summit could get. We are curious to try it out, and we see some other companies in the industry are believing in this format as well.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

In the times of slowdown, it’s possible to deal with matters that previously may have not been as important or urgent, but this attention to detail could help operators decrease the traffic drop or accelerate the recovery. So staying strong and focused

What are you promoting at SBC Digital Summit?

We are aiming to reassure our present and future customers of our commitment to the stability and flexibility we believe in. In this period of unexpected major slowdown we’ve had to adapt, and focus on esports and virtuals. I think we did a good job on both these fronts, whilst continuing to pursue further regulatory recognition for when betting volumes do resume.

What industry innovation will capture the most attention in 2020?

Whereas it is not an innovation per se, but gaming is invariably following the tech initiatives in bigger industries, and so focus on data and what one can eventually do with it (machine learning, AI) is something that we’ll continue hearing more and more about

Which operator has impressed you the most in 2020?

It’s only the beginning of 2020, with a big part of it spoiled by the pandemic, as far as the sports betting industry is concerned. However, bet365 has always been a good reference for many companies, including us, both in feature innovation and UX.

What sports betting partnership has stood out in the past 12 months?

We are curious to see how the legal official data rights battle will evolve in the UK, and whether this current situation will have any impact on it. It seems now is the right time to reflect on what business practices are likely to survive and whether they are really there for the benefit of the consumer

Which parts of the conference agenda have caught your eye?

We are particularly interested in the LATAM Market Day section, but also the opening keynote.